Story Highlight
– Pandora partners with artist Clym Evernden for reopening.
– Artwork titled “To London, With Love” displayed in-store.
– Limited-edition charm available in silver and gold.
– Live mural performance on 21 September at the store.
– Collaboration coincides with London Fashion Week debut.
Full Story
Pandora has collaborated with esteemed British artist Clym Evernden to celebrate the reopening of its store at Oxford Circus. This partnership features an original artwork and a limited-edition charm that captures the essence of London.
The artwork, named To London, With Love, adorns the store’s wall and portrays a King’s Guard as he traverses various well-known landmarks, including the iconic London Eye, Big Ben, and a traditional red Routemaster bus. Evernden has employed his distinctive ink technique, enhanced with vibrant colour highlights, to bring this piece to life.
From 18 September, visitors to the Oxford Circus store can acquire a charm featuring the artwork, available in both silver and gold. Additionally, a collectable postcard will be offered as part of the launch.
On 21 September, in conjunction with London Fashion Week and the introduction of Pandora’s Talisman collection, Evernden will create a live mural in the store’s window between 1pm and 5pm, marking the climax of this artistic collaboration.
Nicole Clayton, general manager at Pandora British Isles, expressed her excitement about the store’s unique position, stating, “Oxford Circus is not just a store — it is a showcase at one of the world’s most iconic retail intersections, and we are proud to create an experience here that fuses art and jewellery to inspire our customers.”
Clym Evernden reflected on his artistic vision, saying, “I wanted to create a joyful London story which unfolds across the artwork, encapsulating the lively spirit I associate with my hometown.”