Swatch unveils AI tool for unique watch design

Swatch has unveiled AI-DADA, an innovative artificial intelligence tool enabling users to craft unique watch designs in under two minutes. Drawing on 40 years of the brand’s creative heritage and inspired by the Dada art movement, AI-DADA produces truly original designs, each marked as ‘1/1’ to highlight their individuality. This user-friendly platform empowers anyone to express their creativity while staying true to the Swatch identity, promising a new era of personalized timepieces.