Story Highlight
– Austen and Blake launched 30 new engagement ring designs.
– Two collections: Timeless Romantic and Effortless It-Bride.
– Customizable in metals and diamond specifications available.
– Timeless Romantic features intricate vintage-inspired designs.
– Effortless It-Bride emphasizes modernity and individual style.
Full Story
Jeweller Austen and Blake has introduced an innovative collection of 30 engagement ring designs that cater to two distinct bridal styles: The Timeless Romantic and The Effortless It-Bride.
These bespoke rings can be personalised, offering options for precious metals such as yellow, white, or rose gold, as well as platinum. Customers may also select from various diamond types, including lab-grown and natural stones.
The Timeless Romantic series is characterised by detailed features, showcasing floral patterns, hidden halos, and vintage-inspired designs. Notable pieces from this collection include Rosalie, with its petal-shaped settings around the diamond; Elowyn, which boasts bands reminiscent of vines; and Mae, where side stones are artfully arranged like leaves encircling a bud.
In contrast, The Effortless It-Bride collection is defined by its modern aesthetics. With an emphasis on clean lines and contemporary styles, these designs appeal to brides looking for a unique statement. Several of the rings incorporate north-west and north-east settings, exemplified by Marisse, Jassira, Naelia, and Kaiva. Meanwhile, Lysandra offers a modern twist on the classic solitaire.
Additionally, the collection features bypass designs, where the band elegantly curves around the main stone. Adira, with its embellished band, and Belina, which incorporates marquise side stones, are key examples of this style.
Shoppers can explore the collection online or visit any of Austen and Blake’s 17 stores located throughout the UK. Kavisha Jain, a merchandiser for the brand, commented on the collections: “The Timeless Romantic collection is a tribute to timeless elegance and enduring love. The Effortless It-Bride designs celebrate individuality and confidence.”