Year: 2026

Watches of Switzerland has unveiled a new luxury showroom in Edina, Minnesota, marking a significant expansion in the U.S. market. The group’s revenue contribution from the U.S. has surged from 24% to 48%, with sales eclipsing $1 billion for the first time. Following recent acquisitions, including that of Deutsch & Deutsch, the company now operates 66 locations across the country. Driven by soaring demand and a strategic growth trajectory, its share price has risen by 45%, highlighting the robust performance amidst a fluctuating market landscape.

H. Moser & Cie. has unveiled an exclusive timepiece in collaboration with Bucherer, designed specifically for the upcoming Miami Formula 1 Grand Prix. The Pioneer Tourbillon, a limited edition model aimed at just 28 discerning customers, features a striking blue fumé dial contrasted by a vivid pink flange, evoking the vibrant aesthetics of Miami’s renowned Art Deco architecture. Priced at £59,900, this sophisticated watch not only showcases advanced horological craftsmanship but also allows wearers to customize their look with an interchangeable rubber strap, underscoring both style and performance.

Steve McQueen’s preference for the Heuer Monaco over the Omega Speedmaster during the iconic film “Le Mans” has solidified the watch’s status in horology and motorsport. Originally, the Omega was slated for the film; however, McQueen chose the Monaco in homage to his friend and fellow racer Jo Siffert. The Heuer Monaco, a pioneer in non-automotive sponsorship in Formula One, is set to come under the hammer at Sotheby’s New York on June 15, with estimates reaching between $500,000 and $1 million. This sale comes amid a growing trend in celebrity watch values, showcasing the Monaco’s enduring appeal and cultural significance.

A Cartier London Crash watch has set a new record, selling for $1.99 million at Sotheby’s Hong Kong auction, marking the highest price ever achieved for the brand. With only three of its kind produced in 1987, this sought-after timepiece drew intense competition, highlighting the escalating demand for vintage luxury watches. Other notable sales included a 1973-74 Cartier Asymmetric that sold for an astonishing $850,000, while a rare Patek Philippe chronograph commanded nearly $2 million. Sotheby’s celebrated the auction as a significant milestone, achieving the highest total for any watch auction in Asia.

Swatch Group’s shares have suffered a significant decline of 35% over the past five years, as the company’s profits plummeted from CHF 800 million to a mere CHF 25 million. In stark contrast, rival Richemont saw its stock soar by 61%, driven by strong demand for luxury brands like Cartier. The competitive landscape is shifting, with Japanese watchmakers such as Seiko, Citizen, and Casio steadily gaining market share and experiencing remarkable stock increases. As Swatch grapples with these challenges, investors are increasingly urging a re-evaluation of the company’s strategic direction in a market increasingly dominated by high-quality, affordable alternatives.

The Company of Master Jewellers (CMJ) has unveiled its shortlist for the inaugural CMJ Awards, set to take place at the Autumn Trade Event in August. Designed to celebrate the achievements of retailers and suppliers in the jewellery sector, the awards feature categories such as Community Champion, Craftsmanship & Heritage, and Customer Experience Excellence. Notable finalists include independent jewellers and innovative suppliers, with winners to be decided by a panel of judges. Patrick Turner, CMJ’s managing director, praised the exceptional quality of entries, highlighting the significant impact of independent jewellers on the industry. A Lifetime Contribution award will also be presented at the event.

Point-of-sale financing in the UK experienced a modest 4% growth in Q1 2026, signaling a significant shift in consumer habits from luxury goods to essential purchases. The home and healthcare sectors were key drivers of this growth, while discretionary luxury items saw a decline amid rising living costs and economic uncertainty. V12 Retail Finance’s managing director, Andrew Phillips, emphasized that consumers are increasingly prioritizing necessary expenditures, reflecting a more cautious approach to spending in today’s challenging landscape. The diverse demographic seeking point-of-sale finance illustrates its growing acceptance as a mainstream purchasing tool.

Gucci has taken a bold step in the watch industry by emphasizing femininity and playfulness with its latest G-Timeless collection, unveiled at Geneva Watch Week. Ditching male-centric designs, the collection features elegant timepieces adorned with the brand’s iconic horsebit and bamboo motifs, all crafted for everyday style. From polished steel to soft leather straps, the watches are priced between £1,310 and £1,660. Additionally, the Métiers d’Art line showcases exquisite artisan craftsmanship with intricate designs that celebrate nature, featuring pieces that draw on traditional techniques and luxurious materials. With this innovative approach, Gucci aims to redefine women’s luxury watches, challenging the status quo in a traditionally male-dominated market.

On May 4th, fans of the Star Wars franchise can look forward to not one, but two exclusive collectible watches from Fossil. The Everett Mandalorian watch, priced at £329, captures the spirit of bounty hunter Din Djarin with its intricate design, while the Neutra Grogu watch, retailing at £299, features the beloved character levitating his favourite snacks against a vibrant green dial. Both timepieces come in specially designed packaging that includes original artwork and even an audio feature, making them a must-have for enthusiasts. Pre-orders are currently available, with full sales launching on the iconic date celebrated by Star Wars supporters worldwide.

Patek Philippe’s president, Thierry Stern, has firmly denied rumors of the luxury watchmaker pivoting toward retail, amid its recent acquisition of Swiss jeweller Beyer. Speaking at the Watches and Wonders event, Stern reassured dealers that the brand’s core focus remains on watchmaking craftsmanship, even as the new Beyer Salon prepares to showcase Patek’s exclusive offerings. With impressive £83 million sales reported from its London location this financial year, the company is navigating global uncertainties while emphasizing the importance of maintaining quality over quantity in production. As Patek Philippe eyes continued growth in a competitive landscape, its commitment to artistry and pricing remains unwavering.