Story Highlight
– Watches and Wonders 2026 set new attendance records.
– Five diverse voices collaborated to cover the event.
– Over 30 brand appointments conducted during the week.
– Aimed to represent diverse watch audience perspectives.
– Resulting film showcases insights from 22 prominent brands.
Full Story
Watches and Wonders 2026 has marked a new high in attendance and engagement, showcasing an array of watchmaking excellence that attracted a diverse audience.
This year’s event featured a unique collaboration, The Five, which brought together five influential figures from the world of horology. The team included Roman Sharf, an expert on the grey market; Oscar Strong, a retailer from Official Watches; Gen Z collector Andrea Casalegno; Ella Kirby, digital editor at WatchPro; and experienced collector Lex Borrero. Their combined expertise and perspectives aimed to create a more multifaceted narrative around the event.
Throughout the week, The Five engaged in over 30 brand meetings, producing an impressive outlook with the intention of generating more than 1,000 pieces of original content directly from the show floor. This approach sought to break away from the monotony of traditional, single-voice reporting typically associated with large trade events.
The outcome of their efforts is encapsulated in the following film, which provides a detailed insight into 22 leading brands, including Tudor, Rolex, Patek Philippe, and Jacob & Co. The piece integrates editorial commentary, viewpoints from collectors, and insights from the retail sector, delivering a holistic overview of the latest trends and innovations presented at the exhibition.
