Day: 27 August 2026

The secondary luxury watch market is experiencing a remarkable surge, growing two to three times faster than its primary counterpart. A recent report from The RealReal highlights that a staggering 93% of Americans now engage in online shopping for secondhand items, with a notable 432% increase in the demand for vintage watches since 2020. As younger consumers, particularly Gen Z and Millennials, embrace the allure of “pre-loved luxury,” the intricate dynamics of luxury shopping are evolving. The search for these coveted timepieces is akin to a competitive sport, with collectors becoming increasingly discerning and knowledgeable, solidifying resale as an integral part of the luxury experience.

Switzerland’s watch industry is facing a looming skills shortage, with an urgent need for 4,000 new watchmakers by 2026 due to retiring workers and increasing demand for mechanical timepieces. In response, Rolex has launched a training center in Dallas aimed at providing aspiring watchmakers with essential skills at no cost, while the Swatch Group expands educational opportunities across multiple locations. Meanwhile, the UK grapples with creating a sustainable skills pipeline, despite a resurgence in domestic brands and ongoing efforts to attract young talent. Stakeholders emphasize the importance of mentorship and raising awareness around careers in watchmaking to tackle the challenges ahead.

Seiko marks six decades of innovation in dive watches with the unveiling of a new Prospex Automatic model, following customer votes for the design. The winning “Daytime Blue” variant, inspired by ocean waves, showcases a textured dial and enhanced water resistance of up to 300 meters. Limited to just 4,500 units and priced at $1,400, the new timepiece reflects a commitment to quality and style, embodying the spirit of adventure that has defined Seiko’s dive watch legacy since 1965. Available from October, this release promises to capture the hearts of watch enthusiasts around the globe.

The Escapement event, originally slated for Abu Dhabi, will now be hosted in Las Vegas from February 5 to 7, 2027, offering a fresh platform for collectors and brands alike. The event will commence with a VIP night at Sphere, featuring a charity auction, followed by a main showcase at the T-Mobile Arena filled with live entertainment, presentations, and the inaugural Rubis Awards. While ticket prices are expected to rise due to increased venue costs, organisers assure a collector-centric experience, with prominent brands anticipated to participate. The shift, influenced by regional tensions, aims to create an engaging atmosphere distinct from traditional trade shows.