Beaverbrooks has launched its latest diamond jewellery collection: True by Beaverbrooks.
The family-owned retailer unveils a range of engagement and wedding rings that combines craftsmanship, contemporary design and traceable provenance.
The new collection has been designed for couples seeking jewellery that is as meaningful as it is beautiful, especially with the collection being fully traceable.
The designs showcase thin shanks, fine silhouettes and delicate finishes that balance durability with an elegant, minimal aesthetic.
At the heart of the collection is a knot motif as a modern interpretation of the infinity symbol, representing couples ‘tying the knot’ and never-ending love.
The Beaverbrooks range includes solitaire, diamond shoulder and three-stone designs, showcasing round, oval and pear-shaped diamonds.
True comprises 21 engagement and wedding ring designs available in Single Mine Origin gold and platinum.
In line with Beaverbrooks’ commitment to responsible sourcing, each diamond within the collection comes with the Botswanamark, a certification that guarantees its been responsibly sourced.
Every diamond originates from Botswana, where natural resources play a role in supporting local communities, from education to healthcare and infrastructure.
With the Botswanamark certification, customers can trace the journey of their diamond and upon registration, are invited to select a Botswana-based charity to support.
With Botswanamark donating one per cent of its profits to these initiatives, every purchase not only celebrates a personal milestone, but also contributes to programmes that enrich lives.
The collection also incorporates Single Mine Origin (SMO) gold, representing less than1% of global gold production that is traceable back to independently audited mines.
Crafted in the UK by a workshop certified by the Responsible Jewellery Council and a member of the Created in the UK initiative, the collection upholds the highest standards of quality, provenance and responsible manufacturing.
Lorna Haddon, Head of Diamonds and Jewellery at Beaverbrooks, said: “True by Beaverbrooks is about more than beautiful design.
“It’s about knowing the journey behind every piece, from mine to moment, and celebrating love with jewellery that is as genuine and enduring as the commitment it represents.
“We know that today’s customers want to feel a genuine connection to the jewellery they choose, not only through its design, but through the story behind it.
“At the same time, there’s a strong desire for reassurance and trust, which is why established jewellery retailers continue to play such an important role in the purchasing journey.
“With the True by Beaverbrooks collection, we’ve combined beautiful craftsmanship with a commitment to responsible sourcing, with designs that feel effortlessly elegant and wearable, while still carrying meaningful symbolism.
“Alongside the design credentials, we wanted to offer Beaverbrooks customers confidence in the provenance of their jewellery through traceable diamonds, responsibly sourced materials and UK craftsmanship.”
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