Story Highlight
– Trump Watches generated $4.7 million in its first year.
– Business launched in 2024; financial details recently disclosed.
– Licensing revenue suggests significant wholesale watch sales.
– Prime sales route is GetTrumpWatches.com for retail.
– Watches include luxury models priced up to $100,000.
Full Story
Donald Trump’s recent financial disclosures reveal significant earnings from his venture into the watch industry. Among various sources of income, Trump reported generating $1.2 billion last year, which includes $4.7 million from Trump Watches, a brand featuring timepieces associated with the former President.
This revenue stems from a licensing agreement with TheBestWatchesOnEarth LLC, a company based in Wyoming. While the specifics regarding the ownership of this firm remain opaque, it has allowed Trump to utilise his name, likeness, and image for the watch line launched in 2024. This marks the first time the financial successes of Trump Watches have been disclosed.
Estimates based on typical royalty rates in the industry suggest that the $4.7 million received could equate to wholesale sales in the range of approximately $47 million to $94 million, or an estimated retail range of $80 million to $160 million. Although these figures are speculative, they indicate that Trump Watches may have made a notable impact in the market during its inaugural year, highlighting it as a successful licensing venture within the industry.
The timepieces are marketed through various retail partners, with the primary sales channel appearing to be the website GetTrumpWatches.com. The website showcases popular models such as the Red Beauty, Patriot Two Tone, and the Liberty Blue and Gold. Notably, the homepage is currently advertising a special collection commemorating 250 years of American independence, featuring a limited edition Independence Blue & Gold watch priced at $1,299. This watch features elaborate designs, including a gold-plated case embellished with 60 jewels in the colours of the American flag, as well as diamonds strategically placed across its surface.
The specific manufacturing origin remains unspecified, although the watches utilise the Citizen Watch Company’s Miyota 8215 Automatic Movement with Date, known for its reliability. For those seeking luxury, the range also includes the $100,000 Trump Victory Tourbillons, crafted in 18-carat gold and adorned with an impressive 122 diamonds.
Earning approximately $5 million annually from watch licensing positions Trump among the more successful entities in the industry. Although most licensing deals are kept private, allowing for a limited comparison, industry leader Fossil Group has historically held licenses for various high-profile brands, achieving over $1 billion in global sales last year without disclosing individual brand royalties.
Similarly, Movado Group has partnered with names such as Coach and Hugo Boss, underscoring the competitive nature of celebrity watch licenses in the current market landscape.
