Story Highlight
– Session on holiday event planning at INSTORE Jewelry Show.
– Experienced jewelers to share practical planning ideas.
– Focus on effective, engaging customer gatherings.
– Learn themes, customer engagement, and follow-up strategies.
– Event dates: September 28-29, 2025, in Rosemont, IL.
Full Story
Retailers participating in the upcoming INSTORE Jewelry Show 2025 are set to benefit from a dedicated educational session aimed at enhancing their holiday event strategies. Scheduled for Saturday, September 27, from 1:30 to 2:30 PM, the session titled “How to Create a Can’t-Miss Holiday Event” will feature insights from three established jewelers. Amber Gustafson of Amber’s Designs in Katy, TX; Chae Carter from Carter’s Collective in Petal, MS; and Tammy Kohl representing Takohl Custom Jewelry in Chicago, IL, will share their expertise on organising effective events that attract customers and drive business growth. The discussion will be moderated by Anna Samsonova, the owner of Samsonova Consulting, who will direct the conversation towards actionable strategies applicable to jewelers of all sizes.
Trace Shelton, INSTORE’s editor-in-chief, highlighted the session’s objective, stating, “This session is about taking the guesswork out of event planning.” He noted that the panelists will illustrate how minor enhancements can significantly increase the attractiveness and efficiency of holiday events in drawing customer traffic.
Participants will be equipped with techniques to develop engaging themes, maintain customer interest throughout the events, and implement follow-up actions that encourage repeat patronage. The emphasis is on crafting purposeful and well-structured gatherings that foster customer loyalty and provide measurable returns on investment.
This session promises a solid foundation for jewellers aiming to maximise the impact of their holiday events.
The INSTORE Jewelry Show stands out as the sole trade exhibition tailored for independent fine jewelry professionals in the Midwest. Organised by INSTORE magazine, the event serves as a vital hub for buying, networking, learning, and exploring the latest trends and product innovations in the industry. With this year’s holiday-themed angle, the show is positioned as a crucial opportunity for retailers to prepare well in advance for the peak season. Attendees are encouraged to join in Rosemont, IL, from September 28-29, 2025, to experience an unforgettable gathering in the jewelry sector.
SmartWork Media, the publisher behind INSTORE and various other industry magazines, is committed to enriching the business media landscape. The company aims to engage and inform its audience, ensuring that its publications maintain a captivating quality comparable to top consumer media. For more information about the event and the company’s initiatives, please visit smartworkmedia.com.