Story Highlight
– INSTORE Jewelry Show 2025 focuses on effective holiday events.
– Experts will share practical event planning strategies.
– Session moderated by Anna Samsonova for actionable insights.
– Emphasis on engagement and customer relationship-building techniques.
– Event scheduled for September 28-29, 2025, in Rosemont.
Full Story
Rosemont, IL – Enhancing the holiday shopping experience hinges on the effectiveness of in-store events. To address this, the pre-show educational session at The INSTORE Jewelry Show 2025 will feature insights geared towards retailers looking to curate successful gatherings that attract new clientele and yield significant business outcomes.
Scheduled for Saturday, September 27, from 1:30 PM to 2:30 PM, the session titled “How to Create a Can’t-Miss Holiday Event” will be led by a panel of seasoned jewelers: Amber Gustafson from Amber’s Designs in Katy, TX, Chae Carter of Carter’s Collective from Petal, MS, and Tammy Kohl from Takohl Custom Jewelry based in Chicago, IL. The discussion will be moderated by Anna Samsonova, owner of Samsonova Consulting, who will facilitate the sharing of actionable strategies applicable to any jeweller.
Trace Shelton, editor-in-chief of INSTORE, emphasised the aim of this session: “This session is about taking the guesswork out of event planning. Our panelists will show how even small touches can make your holiday events more engaging and more effective at driving traffic.”
Participants can expect to gain insights on crafting appealing themes, ensuring customer engagement during events, and implementing follow-up strategies that encourage repeat visits. The focus will be on creating effective, well-organised events that enhance customer connections and deliver a strong return on investment, rather than elaborate productions.
For those eager to maximise the impact of their holiday events, this session is set to provide foundational strategies.
The INSTORE Jewelry Show 2025 represents a crucial fixture in the Midwest for independent fine jewelry professionals. Hosted by INSTORE magazine, this event is a vital opportunity for purchasing, networking, learning, and exploring the latest trends and products in the jewellery industry. With a special holiday emphasis, this year’s edition is positioned as an essential stop for retailers aiming to prepare effectively for the bustling holiday season. Mark your calendar for September 28-29, 2025, in Rosemont, IL, to attend this pivotal event for the jewellery sector.
SmartWork Media, the driving force behind INSTORE, upholds the belief that business publications should engage and inspire readers, blending informative content with an appealing style akin to popular consumer magazines. Alongside INSTORE, the group publishes several other industry-focused platforms. More details can be found at smartworkmedia.com.
For further inquiries, please contact Christine Yancey, Marketing Director at SmartWork Media / The INSTORE Jewelry Show.