Category: Industry News

Malca-Amit and UltraVault are gearing up to unveil their cutting-edge secure logistics and tailored storage solutions for luxury watches and jewellery at WatchPro Salon 2025 in London. With a strong emphasis on sustainability and security, both companies aim to highlight their innovative approaches, including the recent expansion into Dublin, which marks a significant growth opportunity in the Irish market. Attendees can look forward to engaging discussions on the future of asset protection and luxury storage services during the event on 31 October and 1 November.

A recent Deloitte analysis reveals a notable rise in artificial intelligence (AI) adoption within the Swiss watch industry, with nearly two-thirds of executives aiming to harness AI for content creation. While AI demonstrates considerable potential in data analysis and trend identification, skepticism persists regarding its role in creative design and customer service, with only 27% envisioning AI in support roles soon. Furthermore, consumer preferences lean heavily towards traditional purchasing methods, highlighting the enduring value of human interaction in an increasingly digital marketplace.

Breitling unveiled its Lady Premier collection at an exclusive dinner in Notting Hill, co-hosted by filmmaker Nia DaCosta and costume designer Sandy Powell. The glamorous event celebrated influential women in film and arts, with notable attendees including Caitriona Balfe and Tessa Thompson. Inspired by the 1940s Premier Fantaisies design, the collection features elegant timepieces adorned with diamonds and ombré effects. Guests enjoyed a Michelin-starred menu, enhancing the evening’s artistry and dialogue ahead of the BFI Festival.

Swiss watch manufacturers are cautiously optimistic as they enter 2025, leaning on a resilient U.S. market amid declining sales in Asia. The recent imposition of high tariffs poses significant challenges for the industry, prompting concerns about growth and sustainability. Key demographics, particularly Gen Z and women, are becoming essential drivers of demand, with brands increasingly focusing on innovation and ethical practices. Despite pressures, 61% of executives are planning new product launches, showcasing a commitment to creativity and engagement in the luxury watch sector.

The 1916 Company has unveiled a new showroom in Ardmore, Pennsylvania, marking a significant expansion as it integrates multiple luxury brands under a single identity. Co-founder Danny Govberg hailed the 7,500 square foot space as a community-centric hub for customer engagement. The company is making substantial strides in the Rolex Certified Pre-Owned market, aiming to boost its offerings as it prepares for further growth with future locations planned in California and Colorado. Emphasizing a strategic rebranding effort, The 1916 Company is poised to enhance its presence in both domestic and international markets, fostering deeper connections within the luxury watch community.

Garmin has launched the Fēnix 8 Pro MicroLED, claiming it as the brightest smartwatch on the market with a stunning 4,500 NITs brightness. This cutting-edge device, equipped with inReach technology for smartphone-free connectivity, is designed for outdoor enthusiasts, available in various sizes and with solar-charging options. The Fēnix 8 series combines innovative display technology with comprehensive fitness and navigation features, solidifying Garmin’s position as a leader in wearable technology.

Audemars Piguet is set to make a significant return to the Watches and Wonders exhibition in Geneva next year, a decision underscored by CEO Ilaria Resta’s call for greater collaboration within the Swiss watch industry. Resta emphasized the importance of the event in fostering connections between brands and consumers, highlighting a shift from the isolationist strategy of her predecessor. As the exhibition evolves to incorporate consumer engagement, smaller independent watchmakers are gaining prominence alongside established brands, while the Swatch Group’s boycott has drawn criticism for its perceived disconnect from industry dynamics.

Audemars Piguet is marking its 150th anniversary with the launch of the Royal Oak “Jumbo” Extra-Thin Chronograph RD#5, an innovative piece that redefines the conventional chronograph. Featuring the revolutionary Calibre 8100 with a new rack-and-pinion reset mechanism, this limited edition watch combines a flyback chronograph with a flying tourbillon for the first time. Priced at CHF 260,000, only 150 units will be available, each embodying a blend of luxury and cutting-edge technology, while maintaining the timeless design that defines the legendary Royal Oak.

Hamilton, the watchmaker synonymous with the cinematic world, is branching into gaming with a partnership with the iconic Call of Duty franchise. This collaboration introduces the limited-edition Khaki Field Automatic 38mm watch, set to feature in the upcoming Call of Duty: Black Ops 7. The timepiece, designed for the character Axel Vermaak, embodies tactical aesthetics, enhancing the player experience by bridging the gap between virtual and physical worlds. As Hamilton positions itself as “the watchmaker of game makers,” the brand aims to redefine storytelling within interactive experiences, appealing to a younger audience while maintaining its cinematic roots. With only 5,000 units available, this collaboration marks an exciting chapter in Hamilton’s journey into the evolving landscape of gaming.

In August, Swiss watch exports to the United States plummeted by 24% following a significant tariff increase to 41% enacted by the Trump administration. This decision has raised alarms among Swiss manufacturers, even as year-to-date exports to the U.S. remain up 19%. Meanwhile, sharp declines in exports to China and Hong Kong, alongside a more stable European market, highlight a complex global landscape for the iconic Swiss watch industry. Despite challenges, select markets like Spain and Saudi Arabia offer a glimmer of hope amidst an overall slight global decline.