Story Highlight
– The 1916 Company opens a new showroom in Ardmore, PA.
– Expansion includes multi-brand location under unified branding.
– Focus on community experience and meaningful customer connections.
– Significant commitment to Rolex Certified Pre-Owned market growth.
– Future plans include new stores and brand expansions.
Full Story
The 1916 Company is set to make headlines this June with the inauguration of a new showroom in Ardmore, Pennsylvania. This new space represents a significant step for the US-based company as it unveils its first multi-brand location under the unified identity of ‘The 1916 Company.’
Situated merely 300 feet from its former location as Govberg Jewelers, the new showroom spans 7,500 square feet—almost doubling the previous size. Described by the company as “an immersive, community-focused experience for all who visit,” it is designed as a hub for meaningful interactions and showcases exceptional products. “Our new showroom is a monumental milestone for The 1916 Company and a symbol of our enduring relationship with the Philadelphia community,” emphasized co-founder Danny Govberg.
In a recent discussion with WatchPro’s editor-at-large Rob Corder, fellow co-founder John Shmerler delved into the integration of the distinct companies that comprise The 1916 Company. He noted that the blending of Govberg, Radcliffe, and Hyde Park Jewelers with WatchBox was a calculated yet fortunate move, necessitating collaboration among various internal and external stakeholders.
Shmerler explained, “We had this idea that, if we could marry up three or four levels of diversification, how powerful that model could be.” He indicated that executing this vision required detailed planning and time management, with an initial goal of rebranding the integrated firms under The 1916 Company by the end of 2025.
The integration process demanded extensive coordination, including unifying systems for inventory, customer relations management, and internal communications. According to Shmerler, there were emotional challenges involved, particularly for employees attached to long-held email addresses who were transitioning to a new domain.
He acknowledged the collaborative effort required not only within the company but also with external partners, particularly in managing the significant business relationships involved, especially with firms like Rolex. “On their side, they wanted to flick the switch on their system and make it possible to work with us on everything like shipping and invoicing under one name,” he noted.
The 1916 Company’s geographical ambitions were also discussed, with Shmerler highlighting their international presence in markets such as Singapore, Hong Kong, and Geneva. The international operations have been rebranded as The 1916 Company, showcasing flexibility and adaptability.
The various locations, referred to internally as ‘pods,’ continue to function as client-facing spaces where customers can buy, sell, or trade watches. Shmerler emphasized their commitment to providing a friendly and approachable retail experience, distinguishing their operations from more traditional formats.
Looking ahead, Shmerler addressed the ambitious plans for Rolex’s Certified Pre-Owned (CPO) program. “We have made a huge leap in commitment to Rolex CPO,” he stated, emphasizing the opportunity presented by Rolex’s recognition of the secondary market. The company aims to provide a wide selection of CPO watches, with a target to reach around 2,500 items for sale or in preparation, focusing on high-demand models where certification holds particular value.
In terms of servicing, Shmerler noted their success in creating an efficient service operation that significantly reduces the certification timeline for Rolex watches—a competitive advantage in the current market environment.
When discussing possible pathways for non-authorized pre-owned specialists to join the CPO program, Shmerler expressed concerns about the impact on consumer perception and clarity in the marketplace. He also highlighted the overarching influence of current macroeconomic conditions on the business, noting that the situation remains complex but presents both challenges and opportunities.
As The 1916 Company continues its expansion plans—including upcoming openings in Manhattan Beach, California, and the Cherry Creek area of Colorado—Shmerler expressed confidence in the future. “Overall message is that we are growing, we are staying on track, we are executing on the plan and I believe we are taking market share from others,” he stated while reflecting on the company’s strategic vision through to 2028.
