Story Highlight
– Swarovski launches 29-piece Classica collection for everyday wear.
– Designs inspired by the calla lily’s elegant silhouette.
– Collection features sterling silver and 18-carat gold finishes.
– Ariana Grande is the face of the campaign.
– Aims for understated elegance, redefining brand’s aesthetic.
Full Story
Swarovski has unveiled a new line of jewellery as part of its initiative to enhance its offerings, aimed at catering to a variety of customer preferences and occasions. The collection, named Swarovski Classica, comprises 29 pieces intended for everyday use.
Designed by Giovanna Engelbert, the collection includes earrings, bracelets, rings, and pendants, drawing inspiration from the elegant form of the calla lily. The items feature a blend of curved shapes and geometric elements, crafted primarily from sterling silver and embellished with 18-carat gold finishes and Swarovski Zirconia stones.
This launch signifies a shift in the brand’s aesthetic approach, with Swarovski exploring new materials, innovative cuts, and varied stone arrangements. The intention behind these designs is to provide a more subtle addition to the brand’s existing offerings, while continuing to highlight its commitment to exquisite crystal and gemstone craftsmanship.
To promote the Swarovski Classica collection, the brand has enlisted pop singer Ariana Grande as its campaign ambassador. The campaign was created by Engelbert and features photography by renowned fashion photographers Mert and Marcus.
Commenting on the new collection, Giovanna Engelbert remarked: “For Swarovski Classica, I was inspired by the natural elegance of the calla lily. There was something truly poetic about translating its fluid silhouette into the softly contoured shapes that distinguish this collection, which also unveils new facets and nuances of the House’s design language, affirming our infinite creativity and unique savoir-faire.”
