Month: July 2026

The luxury watch industry is undergoing a significant transformation as demand for iconic brands leads to waiting lists, while independent makers gain ground amid changing market dynamics. Collectors are prioritizing vintage pieces and historically significant models, with retailers pivoting to foster exclusive relationships with emerging brands. As the focus shifts from mere price to perceived value, manufacturers are adapting to cater to a discerning clientele, underscoring the evolving landscape of high-end horology.

Leica has expanded its foray into watchmaking with the launch of the ZM 11 and ZM 12 models, marking a significant evolution in the brand’s journey since entering the horology market three years ago. CEO Henrik Ekdahl emphasized a strong commitment to the Leica community, outlining plans for more accessible timepieces that uphold quality through Swiss movements. As the brand seeks to carve its niche in a competitive industry, it remains rooted in its rich heritage, looking to connect with both watch aficionados and a broader audience. Ekdahl’s vision seeks to redefine watch ownership as a personal statement rather than a status symbol, aligning it closely with Leica’s identity in photography.

Goldsmiths has unveiled a lavishly refurbished showroom in Watford, dramatically increasing its size to 3,875 square feet. The new layout, situated in the Harlequin shopping centre, features exclusive areas for prestigious brands like Roberto Coin and Rolex, enhancing the luxury shopping experience. The expansion reflects a commitment to superior client service, with a focus on providing an inviting space to explore high-end timepieces and jewellery. Craig Bolton, president of the Watches of Switzerland Group, praised the redesign as a significant step towards elevating customer engagement.

Tudor has announced a significant partnership with the UTMB World Series, aligning itself with the prestigious trail running circuit that culminates in the challenging HOKA UTMB Mont-Blanc race. This event features a daunting 106-mile course with an elevation gain of 10,000 metres, testing the limits of even the most seasoned runners. As part of this collaboration, Tudor welcomes four elite trail runners, including the celebrated ultrarunner Courtney Dauwalter, who made history in 2023 by completing a remarkable triple of victories. The UTMB World Series spans 64 events across 29 countries, reflecting a booming global interest in endurance sports. Tudor’s commitment to this partnership underscores a profound connection to the trail running ethos, embodying values of resilience and determination.

In a bold move, Geneva Seal has relocated to Chicago’s vibrant Fulton Market district, redefining the luxury watch retail experience. The new venue, which features four exclusive boutiques and an innovative gallery space, prioritizes hospitality and community engagement over traditional retail practices. With a strong emphasis on independent watchmaking and education, Geneva Seal aims to create a social destination for collectors, blending the art of horology with immersive customer experiences. As the city’s luxury landscape evolves, this transformation reflects a growing trend towards personalized, intimate shopping environments. The official opening is set for July, generating considerable excitement among watch enthusiasts.

The watch auction season in New York has wrapped up with a record-breaking finale, showcasing a dazzling array of luxury timepieces. Among the highlights was an extraordinary Rolex Daytona Rainbow, part of a rare collection valued at over $2 million, consigned by an anonymous tech entrepreneur. Other standout pieces included a diamond-set Richard Mille and an Audemars Piguet Royal Oak. Despite recent cooling in the luxury watch market, collectors remain eager for unique finds, particularly with the upcoming First State Auctions in Australia, where the coveted 2024 Rolex Rainbow Daytona will take center stage.

Helen Dimmick has been appointed to the Board of the British Allied Trades Federation (BATF) as the National Association of Jewellers’ representative. With over 30 years in the jewellery industry, including her role as director of Ainsworth Jewellers, Dimmick is committed to promoting collaboration and high standards within the sector. Recognized for her expertise in gemmology and mentoring future talent, she aims to ensure the needs of member associations are prioritized in decision-making processes. Dimmick’s ascension to the BATF board highlights her significant influence and dedication to advancing the jewellery industry in the UK.

Chisholm Hunter, the family-run jeweller and luxury watch retailer, is poised for record turnover of nearly £80 million this financial year, defying challenging retail conditions marked by shrinking margins. Prioritizing long-term stability over aggressive expansion, the company has successfully enhanced its customer experience through investment in skilled employees. With plans for selective store openings, including locations in Westfield and Canary Wharf, Chisholm Hunter is navigating the retail landscape with a focus on agility and customer engagement, positioning itself as a resilient competitor amid industry upheaval.

This summer has witnessed a dazzling display of luxury timepieces at major sporting events like Formula 1, Wimbledon, and the World Cup. Notable figures have turned heads with their exquisite watch choices, from Charles Leclerc’s striking Richard Mille RM72-01 at Silverstone to Andrew Garfield’s unreleased Ingenieur Automatic 35 at Wimbledon. Legendary tennis player Roger Federer sported an iconic Rolex Datejust II during matches, while Drake flaunted the exclusive Richard Mille RM 19-02 Tourbillon at the World Cup. These accessories not only highlight the athletes’ personalities but also underscore the growing intersection of sports and luxury watchmaking.

The UK government’s decision to end VAT refunds for overseas shoppers in 2021 has had significant repercussions for its retail sector. As tourists flock to EU destinations where they can reclaim VAT, British retailers are witnessing a sharp decline in spending. In 2024 alone, British shoppers claimed an impressive £742 million in VAT rebates from the EU, highlighting a stark contrast to the UK’s post-pandemic recovery. With projections suggesting a potential £1 billion in VAT claims by 2026, the absence of tax-free shopping in Britain is raising alarm among retailers who argue for a reconsideration of VAT policies to help boost the struggling economy. Major brands are feeling the pinch as luxury sales decline, with many affluent tourists now opting for European bargains over British goods.