Story Highlight
– David Edwards, Managing Director of Seiko UK, has passed away.
– He was proud of his Welsh heritage and ‘hiraeth.’
– David had a successful career in sales and marketing.
– Under his leadership, Seiko reclaimed its UK watch industry status.
– Known for his karaoke passion and dynamic decision-making style.
Full Story
Seiko UK has announced the death of its Managing Director, David Edwards, expressing deep sadness at his passing.
Edwards, who is survived by his wife Melissa, and their children Tom and Sophie, was also cherished by his parents and colleagues who had the privilege of working alongside him.
Hailing from North Wales, David was born in 1968 and often reflected on his connection to his homeland through the concept of ‘hiraeth’, a term that embodies a longing for one’s roots. An avid skier and sailor, he held Royal Yachting Association qualifications and enjoyed yachting trips around the world.
He launched his career in sales with Rubbermaid after earning a degree in Business Studies and Marketing from Birmingham City University. He advanced to a role at Raleigh bikes, where he also completed his CIM Postgraduate qualification in Marketing, alongside an MBA from Nottingham Business School. His transition into the watch and jewellery sector saw him take on roles with Swatch Group, Technomarine, Tolkowsky diamonds, and Richard Mille, before ultimately becoming Managing Director at Seiko UK.
Throughout his diverse career, David was known for his dedication to customer satisfaction, whether he was negotiating with retail partners or arranging private jets for collectors. He was well-acquainted with the UK’s retail landscape, as well as international markets, from small jewellers in Jersey to boutiques in Milan.
Under his guidance, Seiko UK regained its status as a significant player in the UK’s watch industry. He and his senior management team received the WatchPro 2021 Executive Leadership Team of the Year award, recognising their commitment to brand storytelling and building strong retail relationships.
David’s intellect was frequently highlighted by peers, described as sharp to the point of being potentially hazardous. However, he was also known for his tendency to misplace items, often needing to recover his glasses or laptop from various locations.
His emotional intelligence set him apart, as he was approachable and encouraged spirited discussions within his team, although he was decisive in his leadership. While he was not shy about addressing tardiness or discourtesy—two of his particular pet peeves—he was also known for acknowledging hard work and valuing what mattered to his colleagues.
David was characterised by his propensity for making quick, impactful decisions that turned uncertain strategies into successful outcomes. His love for karaoke, particularly songs like ‘Man I Feel Like a Woman’ and ‘Islands in the Stream,’ endeared him to many, leaving lasting memories of his energetic presence on the dance floor.
A highlight of David’s year was the Watches & Wonders event in Geneva, which he regretted missing this year. He relished the opportunity to engage with peers, showcase stylish attire, and partake in important business discussions. Often he would navigate ambitious projects even during brief scheduling gaps, much to the affectionately exasperated recognition of his team, who would jest that “David’s gone rogue again,” yet he remained the central figure in every endeavour.
