Swiss watchmaker Norqain has launched its Freedom GMT Enjoy Life “Holiday” Limited Edition, a vibrant 500-piece collection featuring a hidden “Golden Ticket” prize. One lucky purchaser will win a luxury holiday for two at the prestigious Ayada Maldives, adding a unique twist to the watch-buying experience. The model showcases a colorful world map dial, playful vacation-themed icons, and operates on Norqain’s impressive Manufacture Calibre NN20/2. Available globally with options for a stainless steel bracelet or rubber strap, this timepiece aims to encapsulate the spirit of adventure and travel.
Day: 9 July 2026
Luxury watch market shifts as demand evolves towards independents
The luxury watch industry is undergoing a significant transformation as demand for iconic brands leads to waiting lists, while independent makers gain ground amid changing market dynamics. Collectors are prioritizing vintage pieces and historically significant models, with retailers pivoting to foster exclusive relationships with emerging brands. As the focus shifts from mere price to perceived value, manufacturers are adapting to cater to a discerning clientele, underscoring the evolving landscape of high-end horology.
Leica embraces watchmaking as a new pillar of its legacy
Leica has expanded its foray into watchmaking with the launch of the ZM 11 and ZM 12 models, marking a significant evolution in the brand’s journey since entering the horology market three years ago. CEO Henrik Ekdahl emphasized a strong commitment to the Leica community, outlining plans for more accessible timepieces that uphold quality through Swiss movements. As the brand seeks to carve its niche in a competitive industry, it remains rooted in its rich heritage, looking to connect with both watch aficionados and a broader audience. Ekdahl’s vision seeks to redefine watch ownership as a personal statement rather than a status symbol, aligning it closely with Leica’s identity in photography.
Goldsmiths unveils expanded showroom in Watford
Goldsmiths has unveiled a lavishly refurbished showroom in Watford, dramatically increasing its size to 3,875 square feet. The new layout, situated in the Harlequin shopping centre, features exclusive areas for prestigious brands like Roberto Coin and Rolex, enhancing the luxury shopping experience. The expansion reflects a commitment to superior client service, with a focus on providing an inviting space to explore high-end timepieces and jewellery. Craig Bolton, president of the Watches of Switzerland Group, praised the redesign as a significant step towards elevating customer engagement.