Story Highlight
– Gerald Charles enters padel, naming Gemma Triay ambassador.
– Triay is world No. 1 and decorated padel player.
– Brand aims to align with precision, performance, passion.
– Triay advocates for equality in professional padel.
– Collaboration details to be revealed in upcoming months.
Full Story
Gerald Charles has officially entered the world of padel, appointing world No. 1 Gemma Triay as its primary ambassador for the sport.
This initiative aims to enhance the Swiss brand’s established links to tennis, echoing its desire to associate with sports characterised by precision, performance, and passion.
Gemma Triay, born in Menorca in 1992, is a highly accomplished figure in padel, holding the FIP world No. 1 ranking for an impressive four consecutive seasons, including the current. With a remarkable tally of 52 career titles and numerous victories in world championships on the Premier Padel circuit, she stands out as a key player in the sport.
In addition to her formidable achievements on the court, Triay is celebrated for her advocacy for equality in padel, championing issues such as equal prize money, increased visibility, and improved playing conditions in professional competitions.
Federico Ziviani, CEO of Gerald Charles, expressed that Triay personifies the brand’s core values: “precision, intensity and an uncompromising pursuit of excellence,” noting that her influence and vision reach beyond her athletic performance.
Triay shared her enthusiasm for partnering with a brand that brilliantly merges tradition with innovation, highlighting the significant attention this collaboration brings to padel at a crucial stage for the sport.
The three-time world champion will represent Gerald Charles at prominent international events and in various brand communications, with further announcements regarding their partnership anticipated in the upcoming months.
