Story Highlight
– Watchfinder & Co. opens first U.S. store in SoHo.
– The showroom spans 1,600 square feet.
– Company has 17 stores across eight countries.
– Offers over 600 certified pre-owned luxury watches.
– Store aims to enhance customer connections and experiences.
Full Story
Watchfinder & Co. has launched its inaugural store in the United States, establishing a 1,600 square foot showroom in the fashionable SoHo area of Lower Manhattan, a hub for luxury retail.
This marks the company’s 17th location, contributing to a global network that now includes operations in eight countries.
Since being acquired by Richemont in 2018, Watchfinder has specialised in the sale of pre-owned watches, which are accepted in various boutiques across both the UK and the US.
Following five years of consistent double-digit growth in the US market, this new venture represents a significant investment for the company. Previously, its presence in the United States was limited to branded concession stands located within Nordstrom department stores.
Situated at 152 Spring Street, the new boutique boasts a collection of over 600 timepieces, believed to be among the largest available selection of pre-owned luxury watches nationwide.
Each watch in the store has undergone a detailed inspection and restoration process conducted by qualified watchmakers, incorporating a thorough 60-step authentication to ensure quality.
“Opening our first dedicated storefront in the United States is such an exciting landmark for Watchfinder & Co. and a momentous step in our growing international presence,” stated Arjen van de Vall, CEO of Watchfinder & Co.
He emphasised that the US has a deep-rooted appreciation for luxury timepieces and the craftsmanship associated with them. Van de Vall expressed enthusiasm about making the world of luxury watches more accessible to everyone, from enthusiasts to newcomers, and highlighted the importance of establishing a permanent presence in New York City, which is renowned as a key luxury shopping destination.
The pre-owned watch market in the US has encountered new challenges lately, particularly due to increased tariffs on Swiss watches, both new and pre-owned, which have elevated import costs.
As a result, sourcing watches within the country has become crucial, and the New York boutique positions Watchfinder to enhance its relationships with collectors who actively buy and sell timepieces.
Customers visiting the store can obtain immediate valuations and offers for watches from leading brands, whether they are vintage, contemporary, or unused.
“Having enjoyed a growing presence in the US since 2020, both online and through our retail partnership with Nordstrom, we are beyond excited to be able to truly build on that relationship this year,” remarked Eduard Caumon, Watchfinder & Co.’s US country manager.
He added that acquiring a watch is a deeply personal decision and a significant investment, making it essential to provide a reliable environment like the new SoHo store. This space allows clients to engage with experts, receive advice, and explore the watch collection hands-on, creating not just a shop, but a destination for connecting with the Watchfinder & Co. brand meaningfully.
