Story Highlight
– Bruce Andrews has 40 years in watch industry expertise.
– Watches and Wonders highlights industry trends for future demand.
– Square silhouettes and bold blue colors trending for 2026.
– Dials becoming expressive, showcasing individuality and craftsmanship.
– Bezels are gaining prominence, enhancing watch presence and style.
Full Story
Bruce Andrews has accumulated nearly four decades of experience in the watch and jewellery industry, with 14 of those years dedicated to his role as head of watches at Beaverbrooks, a prominent UK jeweller.
Throughout his extensive career, he has observed significant changes in the market, including the remarkable rise of Rolex, the introduction of Grand Seiko in the UK, and the revitalisation of Tudor. The emergence of dedicated brand stores and luxurious boutiques has also transformed the landscape, alongside a notable increase in interest for independent artisan watchmakers and microbrands. Notably, Andrews has tracked the shifting market dynamics, particularly the transition of market share from Signet Jewelers to the Watches of Switzerland Group.
In his pivotal position, Andrews is tasked with forecasting trends that will shape consumer preferences, collaborating with over 40 watch manufacturers, which include brands such as Rotary, Hamilton, and Hublot.
The annual Watches and Wonders event in Geneva represents an invaluable opportunity for him to identify upcoming trends that will inform buyer behaviour in the years ahead.
“Watches and Wonders is a highly anticipated event for watch enthusiasts around the world, celebrating the artistry of watchmaking and exquisite design each year. This year, I think we’re seeing cutting-edge technology and timeless stand-out designs,” he commented, highlighting key design elements that have emerged this year in terms of colours, case shapes, and materials.
In light of this year’s showcases, he shares his top picks from major brands like Tudor, TAG Heuer, Omega, and Rado.
**Beaverbrooks Trend Overview**
**Square Designs**
Andrews predicts that square cases will make a strong impact in 2026, presenting a striking alternative to conventional round styles. “With their clean lines and architectural feel, they bring a modern edge which feels both bold and refined,” he states.
He points to the recent TAG Heuer models presented at Watches and Wonders as exemplifying the brand’s historical mastery of chronographs. “These timepieces embody the spirit of adventure whilst demonstrating TAG Heuer’s meticulous attention to detail throughout each piece,” he adds, emphasising the brand’s focus on square designs that balance heritage with innovation.
**Choice Timepieces**
– **Rado True Square 38mm High-Tech Ceramic Skeleton Automatic** (£2,450)
This automatic watch stands out with its square design, integrating state-of-the-art craftsmanship and showcasing the intricate movement through a skeletonised dial.
– **TAG Heuer Monaco 39mm Titanium Chronograph Automatic** (£7,900)
Celebrating its roots in motorsport, this watch features historical elements from the 1969 original, including a defining square shape and dual chronograph.
**Bold Blues**
Blue remains a dominant colour in watch design, with this season presenting it in richer and more vibrant tones. Andrews remarks, “It’s a colour that works beautifully year-round, elevating everyday looks while also complementing more formal outfits.” He notes that blue dials and accents remain favourites among consumers seeking contemporary yet timeless pieces.
**Featured Watches**
– **TUDOR Black Bay 54 37mm Automatic Watch** (£3,690)
This model combines modern refinements with classic elements, showcasing a blue dial beneath durable domed sapphire glass.
– **Longines HydroConquest 39mm Automatic Watch** (£1,925)
With its rich blue dial and matching bezel, this watch embodies the essence of maritime adventure while remaining stylishly refined.
**Expressive Dials**
Andrews observes that watch dials are becoming increasingly expressive, a trend that shifts from functionality to impactful design. “Today’s dials are designed to make an impact and showcase individuality,” he notes, suggesting that vibrant finishes and intricate details are vital for watches that reflect personal style while upholding quality craftsmanship.
**Bold Bezels**
He also comments on the growing significance of bezels in watch design, with eye-catching features that provide a strong visual presence. “Tudor is celebrating its 100-year legacy, showcasing innovative aspects of their designs,” he points out, remarking on how modern features harmonise with the brand’s historical identity.
**Spotlight Watches**
– **OMEGA Seamaster 42mm Planet Ocean 600M Co-Axial Chronometer** (£8,000)
This model exemplifies the brand’s dedication to exploration, engineering, and sophistication, making it a reliable yet stylish choice.
– **TUDOR Black Bay 58 GMT 39mm Automatic** (£4,400)
Echoing the luxurious aesthetic of the 1950s, this watch combines new technical features with a design that pays homage to its heritage, embodying TUDOR’s commitment to traditional craftsmanship.
