Author: chrisstoner040575

Luminox has unveiled the Bear Grylls Survival Land 3710 Series, the latest addition to its collaboration with the famed adventurer. Since launching their partnership in 2020, the duo has developed over 30 rugged timepieces tailored for outdoor enthusiasts. The 3710 Series, characterized by its ALUMI-NOX material—a lightweight aerospace-grade alloy—promises durability and high visibility. With features including Luminox Light Technology for prolonged darkness visibility and a striking sand-textured dial, the watch embodies resilience. Priced at £479, it will be showcased at the WatchPro Salon 2025 in London on 31 October and 1 November.

Emerging jewellery brands face a tough battle for visibility in India’s competitive market, dominated by giants like Tanishq. However, Flora Fountain, an Ahmedabad-based marketing agency, is reshaping the landscape with its tailored strategies, connecting emotional depth with effective marketing techniques. Specializing in integrated brand marketing, Flora Fountain has successfully aided brands like Shilpa, Vajra, and JP Jewellers in enhancing customer engagement and building trust. Their approach focuses on creating cohesive narratives and utilising social media, experiential marketing, and SEO to nurture customer loyalty and drive growth in a crowded industry.

In a bid to carve out a niche in the competitive jewellery market, emerging brands are increasingly turning to specialized marketing agencies. Flora Fountain, an agency based in Ahmedabad, has gained recognition for enhancing brand visibility through integrated marketing strategies tailored to the emotional nuances of jewellery purchasing. By cultivating strong brand identities and fostering trust, Flora Fountain has successfully transformed the market presence of clients like Shilpa Jewellers and Vajra Jewels. Their data-driven approach not only builds customer loyalty but also positions brands as credible authorities in a traditionally conservative sector, underscoring the importance of innovation and emotional investment in modern jewellery marketing.

The secondary market for pre-owned watches has witnessed its first price rise in over three years, with a notable 1.5% increase in Q3 2023, predominantly driven by strong performances from luxury brands Rolex and Patek Philippe. While Rolex demonstrated resilience with a 1.3% value uptick, Patek Philippe’s value retention succumbed to -4.7%. Despite this hopeful recovery, concerns linger over retail price hikes potentially dampening consumer demand and the overall sustainability of the market resurgence, amid mixed results across major watch groups.

Watchfinder & Co. has launched its third showroom in France at La Vallée Village, marking a significant step for pre-owned luxury retail in the region. As part of the prestigious Bicester Collection, this new boutique allows customers to explore over 400 certified timepieces from iconic brands including Rolex and Cartier. Watchfinder’s country manager, Adrien Fourlegnie, emphasized the importance of this milestone, noting the growing appetite for pre-owned luxury goods in France. With sales in Continental Europe soaring from £28,000 to £3.6 million since 2018, Watchfinder is poised to redefine luxury shopping by offering expert consultations and a diverse range of high-end watches.

Christopher Ward has unveiled the C12 Brooklynite, a striking homage to Brooklyn’s Williamsburg Savings Bank Tower. Limited to just 100 pieces, this exquisite watch features a champagne-toned dial adorned with Art Deco motifs and is powered by the in-house calibre CW-003 for exceptional accuracy. Priced at $4,995, it will make its debut at the Windup Watch Fair in New York City in 2025, with a select 30 units available exclusively at the event. The C12 Brooklynite not only captures architectural elegance but also promises cutting-edge precision.

The second day of House of Craft unfolded with engaging discussions and a vibrant atmosphere, featuring notable figures from the watch industry. Malaika Crawford led a compelling interview with i-D Magazine’s Thom Betteridge, diving into the future of magazine publishing. The day also saw Andy Hoffman record a live episode focused on vintage watches, while Tony Fadell shared his insights on design and collecting. As the event wraps up, audiences can look forward to forthcoming podcasts and videos capturing the highlights of this dynamic gathering.

In a remarkable celebration of heritage and craftsmanship, British luxury brand Wolf has partnered with renowned department store Liberty to unveil a special collection marking Liberty’s 150th anniversary. The Wolf x Liberty collaboration showcases archival designs, including the Art Nouveau-inspired Ianthe and a 1930s floral Julia print, reimagined in elegant hues. Each handcrafted piece, made from bio-based materials with gold or silver hardware, features innovative LusterLoc technology to protect against tarnishing for up to 35 years. This venture not only highlights the rich history of both brands but also their dedication to sustainable design and artistry.

WatchCharts is currently addressing a data issue that has disrupted its reporting over the last three days, amid a precarious recovery in the pre-owned luxury watch market following 13 quarters of decline. While Patek Philippe has shown a year-on-year price increase of 3.3%, the Rolex index has faced a notable drop of 1.7%, erasing recent gains. Despite these fluctuations, dealers report stable prices, raising questions about market volatility and the sustainability of recent demand amid looming tariff impacts. Rolex remains the only brand with a positive value retention score, currently standing at +15.7%, although this may be at risk following recent declines.

Exaequo, the innovative watch brand famed for its surrealist Melting Watch, is set to exhibit at the WatchPro Salon in London on October 31 and November 1. Alongside its iconic timepiece, the brand will unveil two new models: the Polyhedron, featuring a striking 62-faceted silver case, and the Revolve, with its bold asymmetric design. The event will host over 30 watchmakers and aims to solidify Exaequo’s presence in the UK market, appealing to discerning collectors. Tickets for this prestigious gathering are now on sale.