Year: 2026

Greubel Forsey, the esteemed luxury watchmaker, has seen a significant shake-up with the ousting of co-founder Stephen Forsey from its management team. In a statement, Forsey expressed disappointment following strategic changes that culminated in his immediate dismissal. The company, now under CEO Michel Nydegger, plans to stabilize its annual production at 200 watches, a marked shift from previous ambitions of 500. This cautious approach extends to distribution, with retail partners deemed essential for maintaining client relations. Looking ahead, Greubel Forsey anticipates launching a new collection after 2026, even as it navigates the complexities of the post-pandemic market.

In a significant shake-up at luxury watchmaker Greubel Forsey, co-founder Stephen Forsey has been fired amid management changes, leaving him to step down from multiple board roles while retaining his shareholding. Following the company’s move to full independence from Richemont in 2022, production and retail strategies have been revised under new leadership. Current CEO Michel Nydegger denies swirling rumors of the company being up for sale, as Greubel Forsey navigates a post-pandemic landscape filled with uncertainty and evolving business strategies.

Swatch has unveiled AI-DADA, an innovative artificial intelligence tool enabling users to craft unique watch designs in under two minutes. Drawing on 40 years of the brand’s creative heritage and inspired by the Dada art movement, AI-DADA produces truly original designs, each marked as ‘1/1’ to highlight their individuality. This user-friendly platform empowers anyone to express their creativity while staying true to the Swatch identity, promising a new era of personalized timepieces.

Hero-Era rallies are redefining the motorsport landscape by placing an emphasis on precision rather than speed. The renowned Peking to Paris Rally, which spans a grueling 15,000 kilometers through 11 countries, tests competitors’ skills in a variety of challenging weather conditions, from blazing deserts to icy terrains. With vintage cars requiring both reliability and intricate problem-solving, the events underscore the enduring appeal of classic motor racing. This year’s line-up also includes the Classic Marathon and the Badawï Trial, inviting enthusiasts to experience the thrill of adventure across diverse landscapes.

The upcoming Women in Watches event on 2 March in London aims to spotlight women’s pivotal roles in the watch industry, coinciding with the lead-up to International Women’s Day. Featuring a networking breakfast and two panel discussions, the event will delve into leadership, representation, and the evolving influence of women on market trends. With free attendance and limited spaces available, this gathering promises to be a vital platform for dialogue and empowerment within the sector.

Tiffany and Co. has expanded its Elsa Peretti Feather collection with new designs that highlight tactile surfaces and the essence of human touch. Drawing on Peretti’s approach to organic forms, the latest pieces exemplify a minimalist aesthetic that reflects the beauty of nature. This expansion signals a greater appreciation for Peretti’s legacy, as the brand experiences renewed interest in its high-jewellery segment. Tiffany emphasizes its commitment to innovative design and fine craftsmanship in these latest offerings.

Last night’s Grammy Awards red carpet showcased a striking trend in understated luxury, with celebrities opting for exquisite watches that spoke volumes about their personal styles. Shaboozey turned heads in the new Piaget Polo 79 Two Tone, while Kendrick Lamar dazzled with his diamond-encrusted Cartier Tank Américaine. Bad Bunny’s historic Cartier Tortue accompanied his historic win, marking a significant moment for Latin artists. Pharrell Williams reaffirmed his affinity for Richard Mille, and bold statement pieces were also present, illustrating the diverse expressions of style among music’s biggest stars.

The luxury watch market is experiencing a substantial downturn, with speculative flippers abandoning sought-after brands like Rolex and Audemars Piguet amid falling prices. Average profits for Rolex have plummeted to just 6.7%, while Patek Philippe’s Aquanaut remains a rare standout, yielding impressive returns of up to 80.3%. As secondary market sales rise to nearly half of total transactions, analysts warn of a fragile market landscape, with predictions of further challenges ahead in 2026. As consumer interest wanes, the luxury watch industry must navigate oversupply and a cautious public to regain its footing.

Junghans has introduced a bold new iteration of its 1972 Chronoscope Sports Edition for 2026, featuring striking colors of orange, turquoise, and light green. Limited to just 200 pieces per hue, this release marks a continuation of the brand’s rich motorsport heritage, elevating the iconic timepiece beyond fleeting fashion trends. Collectors and motorsport enthusiasts alike are set to be drawn to these vibrant new designs.

Camouflage is making a striking return in the latest Y2K fashion trend, with G-Shock leading the charge through a reimagined version of its iconic GA-2100 watch. This new model retains the beloved “CasiOak” silhouette while introducing a sleek camouflage pattern that cleverly conceals the brand’s emblem. With its rugged design and metallic detailing, the GA-2100 captures the essence of urban style. Priced at £109, it merges functionality and fashion seamlessly.