Ernest Jones is celebrating the beauty of individuality with the launch of its new Vintage Collection.
The range of engagement rings and fine jewellery features natural diamonds in historic Old Mine cuts, exuding the vintage aesthetic behind Hollywood and celebrity engagement trends.
Inspired by the romance of the past and designed for modern love stories, the collection features newly cut Old Mine Cut natural diamonds.
With distinct faceting patterns and proportions ensuring no two stones look identical, each possesses its own character and charm, making every piece completely unique.
As vintage-inspired jewellery continues to grow in popularity, Ernest Jones re-establishes its position as a high-street authority in fine jewellery by bringing this historic style back into the spotlight.
Shaped after the classic 18th-century aesthetic, Old Mine style diamonds are cut and faceted to highlight their distinctive silhouette.
Designed to shimmer under soft light, each stone boasts a signature high crown, soft squarish cushion outline, and a warm, romantic glow.
The Vintage Collection reflects a growing desire for authenticity, fine craftsmanship and meaningful purchases, offering customers a chance to choose a ring that feels deeply personal and impossible to replicate.
Sally Arkley-Wade, head of buying at Ernest Jones, commented: “While modern brilliant cuts prioritise uniform symmetry, the Old Mine cut is celebrated for its distinctive proportions, deep pavilion, and romantic fire.
“By introducing natural diamonds in the Old Mine style to our stores, we’re giving customers the chance to capture a timeless, celebrity-favourite vintage aesthetic with genuine high-street accessibility.”
The post Ernest Jones celebrates one-of-a-kind love stories with new vintage collection appeared first on Professional Jeweller.
