Day: 22 July 2026

Geneva Watch Days is rapidly establishing itself as a key event in the Swiss watch industry, showcasing nearly 70 brands, many of which are emerging and independent watchmakers. This annual gathering, held in the picturesque lakeside city of Geneva, complements the more traditional Watches & Wonders, focusing on fostering engagement with a broader audience. With over a third of its exhibitors recently honored at the Grand Prix d’Horlogerie de Genève, the event has become a vital platform for innovation and creativity in watchmaking. Free public access enhances community ties, making it a unique and inclusive celebration of horological craftsmanship.

The luxury watch industry finds itself at a crossroads as younger consumers increasingly prioritize sustainability in their purchasing decisions. According to the Deloitte Swiss Watch Industry Study 2025, 40% of Gen Z and Millennial buyers are looking to the pre-owned market, which is viewed as more sustainable than buying new. While the allure of rarity and financial value continues to captivate collectors, the durability of these timepieces encourages a culture of longevity. Brands are responding by exploring eco-friendly materials and circular practices, but many still see sustainability as secondary to status. As the market adapts, it’s clear that the future of luxury watches may hinge on harmonizing tradition with ecological responsibility.

The 45th Hong Kong Watch & Clock Fair opens its doors from 1-5 September at the HKCEC, showcasing a blend of international luxury brands and independent makers. This year’s hybrid format offers both in-person and online experiences, featuring watch parades, forums, and groundbreaking technology, including a smartwatch with continuous glucose monitoring. With a focus on innovation and craftsmanship, industry leaders will gather to discuss market trends and the future of watchmaking.

UK Protection Ltd has launched a new premium armoured transport service aimed at addressing the jewellery sector’s significant underinsurance issue. This innovative service, backed by TH March, features a fleet of unmarked, B4-rated armoured vans designed to secure high-value consignments as the UK jewellery market is poised for substantial growth. Enhanced training and state-of-the-art technology promise to provide the utmost protection for clients, reflecting a growing recognition of the escalating risks in high-value asset transport. As the sector evolves, this service represents a vital partnership in safeguarding jewels and precious items against emerging threats.