What are Boodles’ main environmental priorities and targets for the next few years?
As a multi-generational family business, Boodles is committed to operating responsibly and sustainably.
Our priority is to ensure that future generations inherit an environment that is as rich as, or richer than, the one we enjoy today.
This means not only minimising our impact, but also actively contributing to environmental restoration and biodiversity.
To achieve this, we continue to embed sustainability across the business. Initiatives include moving to 100% renewable energy in our stores in 2024, partnering with responsible gold mining with a focus on biodiversity since 2025, and committing to using recycled platinum commencing in 2026.
Looking ahead, we will continue to make conscious decisions in our operations, set a climate roadmap, and strengthen our commitment to responsible practices, conservation, and environmental stewardship.
We have published our 2026 Sustainability Report on our website which mentions our goals in detail. We will continue to update and report our results as we make progress.
What impact has the move to 100% renewable energy in showrooms had on overall emissions?
Switching to renewable energy has been a positive step and has significantly reduced our Scope 2 emissions, making them negligible. As a business, 99% of our emissions are now attributed to Scope 3.
As a next step, we are focusing on improving our Scope 3 emissions data capture and introducing initiatives such as switching to recycled platinum and working more closely with suppliers to drive a greater impact on overall emissions. These are areas we are actively developing.
How do you measure the positive of partnerships?
As a family-owned heritage retailer, we have built long-standing relationships with our suppliers over many decades.
This gives us a unique position not only to consciously build responsible partnerships, but also to assess, ensure, and influence the sustainability commitments of our existing suppliers.
We believe that choosing the right partners and working with them in the right ways allows us to collectively create a more responsible value chain.
We measure this by ensuring that our major suppliers are accredited by credible organizations and certifications, such as the RJC, B Corp, and ISO.
A major focus in 2025 has been strengthening our governance of responsible sourcing and supply chain engagement.
We have comprehensively reviewed our Know Your Counterparty (KYC) procedures for vetting suppliers, along with our Code of Conduct and Exclusion Policy, in line with international best practice and, where relevant, the Responsible Jewellery Council standards.
One partnership we are particularly proud of is our Single Mine Origin (SMO) Gold programme as we believe when practiced responsibly, mining can be a powerful force for good. Responsible gold mining sustains millions of livelihoods and can strengthen communities and economies that rely on it.
Since 2021, all Boodles gold has been sourced from SMO Gold mines. Since 2025, our gold has come exclusively from the Sabodala-Massawa mine in Senegal, operated by Endeavour Mining, selected for their strong commitment to excellence and high environmental, social, and governance standards.
SMO mines undergo annual independent assessments to ensure they exceed sustainability benchmarks in key areas such as gender equality, community development, carbon emissions, and biodiversity protection.
Last October, Boodles’ MD James Amos visited the Sabodala-Massawa mine, and was impressed to witness first-hand the responsible practices at the mine and the positive impact it has on the local community.
How will the shift to recycled platinum support Boodles’ wider strategy to reduce the carbon footprint of its jewellery?
Each year, we review how we can reduce and mitigate our environmental impacts. Among other initiatives, we have committed this year to switching our platinum sourcing to recycled metal.
Platinum mining is two to three times more carbon-intensive than gold mining and is less reliant on the jewellery industry for the livelihoods of its miners, which is not the case for gold.
With this transition, we will begin sourcing recycled platinum in 2026. We look forward to supporting a more circular business model and further reducing our carbon footprint. Based on current calculations, this will reduce emissions related to our platinum sourcing by around 85%.
It is important to note that while we are committed to making timely progress, the pace of this effort will depend in part on factors outside our control.
Currently, the availability of recycled platinum in the market is limited, amid heightened geopolitical uncertainty.
How has the new sustainable packaging been received by the customers?
At Boodles, we feel product packaging is one of the most important touchpoints as a luxury brand. While it accounts for only a small portion of emissions generated during production and sourcing, it has a more visible impact once the product reaches our customers, through use, disposal, and recycling.
As with our products, Boodles’ packaging is designed to be preserved and passed down generations. It is therefore our responsibility to create packaging that is both responsible and sustainable.
All Boodles carrier bags, online shipping materials, and brochures are already 100% recyclable and made from FSC-certified paper.
Boodles’ new sustainable packaging offering was launched across all stores in November 2025 and has been very well received by our customers.
We have now moved away from traditional boxes and introduced luxury pouches made from recycled materials.
Metal and cardboard components have been minimised, lowering weight and reducing production emissions on average by 65% per unit, while also decreasing CO₂e associated with shipping.
The value of our new packaging lies in its aesthetic appeal, its ability to store products securely without taking up unnecessary space, and its sustainable credentials.
How does Boodles ensure its shipping offsets deliver meaningful environmental benefits?
We recognise that transport logistics and shipping are a critical part of our business, and that truly green, net zero shipping remains some way off.
As a step forward, however, we have partnered with a B Corp certified freight broker that offsets shipping emissions and an additional 2.5 times those emissions through UN certified projects.
Since commencing this partnership in September 2025 for one of our stores, we have incurred 947.55 kg of transport logistics emissions.
We are offsetting this amount 3,316.43 kg CO₂e through a UN approved project in Africa. This is just the beginning and small step in the right direction.
Going forward, Freight Brokers will be our preferred freight partner across all stores, allowing us to enhance the positive environmental impact of our logistics.
What is on the horizon for Boodles?
We are working to strengthen our connection to, and positive impact on, the natural environment through a range of initiatives.
As a brand, we have long drawn inspiration from nature – from exhibiting at the RHS Chelsea Flower Show to incorporating botanical influences within our designs.
Building on this, we are developing the “Boodles Forest Initiative”, which aims to support biodiversity through both direct action and partnerships with our suppliers. We are already taking steps in this direction, with initial initiatives launching in 2026.
It is our ambition to be recognised as a leader in traceability within fine jewellery. Our goal is to achieve full traceability of our diamonds, bridging the gap from mine to market.
One of our key initiatives in this area is the Boodles ‘Peace of Mined’ collection, launched in 2022.
The collection features rings, necklaces and earrings set in Single Mine Origin gold, with fully traceable diamonds sourced primarily from the Cullinan Mine in South Africa.
We have also worked with mines across Africa, Canada and Australia, and more recently our partnership with the Argyle Mine in Australia has evolved, with further developments to be revealed later this year.
While these initiatives will take time to fully realise, we are committed to continuous progress – learning, evolving, and working towards a meaningful, positive impact on both the environment and the communities we partner with. We look forward to sharing more as this journey continues.
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