Story Highlight
– Norqain continues partnership with Soccer Aid for UNICEF 2026.
– Event marks 20th anniversary, raising £121 million to date.
– Focus on increasing brand presence in UK and Ireland.
– Gary Neville to play central role in 2026 campaign.
– Match scheduled for 31 May, expecting 70,000 spectators.
Full Story
Norqain has announced it will renew its collaboration with Soccer Aid for UNICEF for the second consecutive year in 2026, following a successful debut as the event’s Official Timekeeper last year.
This partnership aligns with the charity football event’s 20th anniversary, aiming to generate funds for UNICEF. Since its inception in 2006, Soccer Aid has raised over £121 million to support children globally.
Norqain seeks to enhance its visibility in the UK and Ireland through this renewed association. The brand reported a substantial boost in brand recognition among consumers and retail partners during its first year with Soccer Aid.
For the 2026 event, Norqain plans to broaden its participation with initiatives spanning from the training week to match day. This programme will aim to engage retailers, clients, and football enthusiasts while showcasing the narrative of the brand alongside its growing reputation in watchmaking.
Gary Neville, a former England international who became a business partner for Norqain in the UK and Ireland in 2025, will once again take a prominent role in the initiative.
“Soccer Aid for UNICEF is an event that means a great deal to me personally. It brings people together through football to make a genuine difference to children’s lives. Last year was a great introduction into Soccer Aid for Norqain and I’m excited to see it back there this year,” Neville commented.
The event is scheduled to be held on 31 May 2026 at London Stadium, with an anticipated attendance of around 70,000 spectators, including celebrities and former professional athletes.
Tickets for the match are currently available.
