Story Highlight
– Rob Corder visits Gerald Charles’ CEO Federico Ziviani.
– Brand focuses on artisanal growth and revamped atelier.
– Gerald Charles aims to reinvent iconic watches with modernity.
– Successful navigation through industry’s uncertainty highlighted by Ziviani.
– Limited editions planned for 2025 to ensure growth.
Full Story
Rob Corder recently explored the developments within the Swiss watchmaker Gerald Charles in an interview with CEO Federico Ziviani, held in Geneva. The conversation centred on the brand’s recent commitment to artisanal craftsmanship and the upgrades to its workshop, where efforts are concentrated on refining its expertise in complicated watchmaking, aiming to reclaim its status in the upper echelons of horology.
Founded in 2000 by the renowned watchmaker Gérald Genta, Gerald Charles is on a mission to breathe new life into classic models, such as the Maestro, by integrating modern elements while preserving the brand’s distinctive playful essence. The company is focused on enhancing its technical precision and innovation in watch design.
With a robust network of retail partners, including Watches of Switzerland, Ziviani highlighted strategies that have enabled the brand to thrive amid industry challenges. He pointed out that by adopting a cautious approach to production and introducing limited edition pieces for collectors, Gerald Charles anticipates a modest but significant growth by 2025.
To delve deeper into the insights shared during the interview, viewers can access the full discussion on WatchPro’s YouTube channel.
