Story Highlight
– Kouree partners with Sharmadean Reid for new collection.
– Launching hourglass charm symbolizing resilience and strength.
– Available as necklace pendant and charm bracelet.
– Pricing starts at £110 for silver pendant.
– Back of charm engraved with ‘This Too Shall Pass’.
Full Story
Kouree has unveiled an exciting new collection in collaboration with Sharmadean Reid, known for her advocacy for gender equality and entrepreneurship. This partnership centres around a distinctive charm symbolising “resilience and strength through life’s defining moments.”
The hourglass charm features prominently in Kouree’s Life Lessons Collection, which is part of the ongoing Sisterhood campaign. Available as both a pendant for necklaces and a fixed charm on bracelets, the designs come in sterling silver or gold vermeil. Pricing for the pendant starts at £110 for silver and £120 for gold, with separate chains retailing between £55 and £60. The fixed charm bracelet is available for £130 in silver and £140 in gold.
Engraved on the reverse of the charm is the phrase ‘This Too Shall Pass’. The brand emphasises this message as a poignant reminder of life’s evolving nature, noting that every chapter is subject to change over time. Kouree has articulated that the hourglass shape represents a “universal marker of time passing, inner transformation and life’s natural cycles,” reinforcing the notion that nothing remains unchanged.
Founded in August 2025, Kouree made its first impression with the Life Lessons collection, which comprises nine charms made from 925 sterling silver with a 14k gold vermeil finish. These pieces are designed as wearable affirmations, rooted in universal truths and real-life experiences. Each charm uniquely showcases Kouree’s signature refined square shape.
Sharmadean Reid, the driving force behind this collaboration, is an accomplished entrepreneur recognized for founding The Stack World, an online initiative aimed at boosting the economic contributions of women globally. She has also recently launched 39BC, a luxury bath and body brand that features fine fragrances.
