Story Highlight
– Pandora launches Bridgerton-inspired jewellery collection, 14 pieces.
– Collection reflects themes of love, friendship, self-expression.
– Crafted from 100% recycled sterling silver and gold.
– Launch campaign features Bridgerton actors and photographer Tim Walker.
– Collection available globally from 15 January 2026.
Full Story
Pandora is preparing to unveil an exclusive jewellery line inspired by the popular Netflix series Bridgerton, in collaboration with Shondaland. This new collection, named Rules to Love By, consists of 14 pieces that draw on the visual aesthetics and motif of the Regency period, presented through a modern design perspective.
The brand intends for the collection to encapsulate the fundamental themes of love, camaraderie, and self-identity showcased in the series.
Crafted from recycled sterling silver and featuring 14-carat gold plating, the pieces incorporate cubic zirconia, crystal embellishments, and freshwater cultured pearls. In a bid to underscore its sustainability initiatives, Pandora has confirmed that all silver utilized in this line is sourced from recycled materials.
The promotional campaign for the collection stars actors Hannah Dodd and Claudia Jessie, who portray Francesca Stirling and Eloise Bridgerton, respectively. Photography for the campaign was executed by Tim Walker, with the styling directed by Harry Lambert.
The Pandora x Bridgerton collection is scheduled for a global release on 15 January 2026, and will be available both online and in physical stores. Additionally, Netflix has announced that the fourth season of Bridgerton will premiere in two segments, with the first part set for release on 29 January 2026, followed by the second on 26 February. Notably, Pandora jewellery will appear in the latter half of the season.
This marks Pandora’s second partnership with Netflix, coming after a collaboration on a Stranger Things-themed jewellery collection in 2024. Jennie Farmer, the chief marketing officer at Pandora, expressed the significance of such partnerships, stating: “Collaborations like this are central to our strategy of connecting with consumers through culture and storytelling. Our partnership with Netflix and Shondaland on the global phenomenon Bridgerton reimagines the elegance and symbolism of the Regency era through a contemporary lens, while reinforcing Pandora’s commitment to responsible craftsmanship.”
