Story Highlight
– Bell & Ross partners with Defender Rally for timing.
– Collaborative launch at Dakar Rally 2026 in Saudi Arabia.
– Support across multiple rally-raid events worldwide.
– Focus on BR-X3 Black Titanium in competition.
– CEO highlights shared values of boldness and performance.
Full Story
Bell & Ross has entered into a significant collaborative agreement with Defender Rally, securing its position as the Official Timing Partner for the team as they compete in the World Rally-Raid Championship (W2RC).
The partnership kicked off in dramatic fashion at the Dakar Rally 2026, held in Saudi Arabia.
Under this new alliance, Bell & Ross will provide its support to the Defender Rally throughout a comprehensive series of rally-raid competitions, which include forthcoming events in Portugal, Spain, Argentina, Morocco, and the United Arab Emirates.
This partnership will not only feature on-site activations but also produce engaging content that highlights the brand’s BR-X3 collection, particularly the newly launched BR-X3 Black Titanium. In a notable shift from its traditional cockpit settings, the timepiece will be worn by the Defender Rally team during their competitive endeavours, designed to withstand the rigorous challenges posed by the Saudi desert.
Engineered for tough conditions, the watch boasts a grade 2 titanium case, a COSC-certified movement, and excellent legibility, illustrating Bell & Ross’ dedication to precision and durability while retaining its signature stylish design.
Carlos Rosillo, co-founder and CEO of Bell & Ross, stated: “The Dakar Rally is a symbol of boldness, exploration and pushing beyond one’s limits – values that lie at the very heart of Bell & Ross’ DNA. We are proud to partner with Defender Rally, a team that shares our passion for adventure and our commitment to performance, and to see our watches accompany the drivers throughout this iconic race.”
This collaboration seamlessly complements Bell & Ross’ ongoing engagement in high-performance sectors, continuing its partnerships with groups such as La Patrouille de France and the Rafale Solo Display.
