Story Highlight
– New dual-branded showroom opens in Marlton, New Jersey.
– First Mayors Jewelers location outside Florida and Georgia.
– Showroom features separate entrances for each brand.
– Offers a wide range of luxury watches and jewelry.
– Expansion demonstrates commitment to retail growth and excellence.
Full Story
The Watches of Switzerland Group has launched a new showroom in Marlton, New Jersey, which features both the Watches of Switzerland and Mayors Jewelers brands in a combined retail space for the first time.
Spanning 4,505 square feet, the store is situated at The Promenade at Sagemore. This marks a significant expansion for Mayors Jewelers, as it becomes the brand’s inaugural location outside of its traditional markets in Florida and Georgia.
The showroom’s design includes distinct entrances for each brand, but the interior is unified to create a cohesive luxury shopping experience. The Watches of Switzerland section displays a selection of prestigious watch brands such as Rolex, Tudor, Omega, TAG Heuer, Grand Seiko, Tissot, Doxa, and Louis Erard. Notably, this area incorporates a special VIP lounge for Rolex clients as well as a private consultation space.
On the other hand, Mayors focuses exclusively on high-end jewellery, showcasing renowned names like Messika, FOPE, John Hardy, Hearts on Fire, Marco Bicego, and Roberto Coin, in addition to its own bridal and diamond offerings.
This launch represents a new strategic approach for the Watches of Switzerland Group in the US, as it aims to integrate its watch and jewellery sectors within one venue.
“Debuting this dual showroom format represents an exciting opportunity to bring Mayors and Watches of Switzerland together for the first time,” commented Jack Gaffaney, President of North America for Watches of Switzerland Group.
He added, “Introducing Mayors Jewelers, an over 100-year-old institution, to a new region at a best-in-class retail destination like The Promenade at Sagemore demonstrates our continued commitment to growing the jewellery category alongside the world’s finest timepieces.”
The Marlton showroom is located at 500 NJ-73 South, and it welcomes customers Monday to Saturday from 10am to 7pm, and Sunday from 11am to 6pm.
