Year: 2026

Pandora has been named the world’s most sustainable consumer brand for 2026, ranking second overall in the Global 100 index, which assessed over 8,000 companies. The jewellery giant has committed to using 100% recycled materials and renewable energy, achieving a remarkable 49% increase in revenue since 2019 while reducing CO₂ emissions by 17%. CEO Berta de Pablos-Barbier emphasized the company’s ability to grow sustainably, noting their innovative use of recycled materials. This accolade, revealed at the World Economic Forum in Davos, highlights Pandora’s leadership in the consumer discretionary sector.

AWAKE has introduced the limited edition Royal Red watch, a stunning addition to its Son Mài Frosted Leaf series. With only 100 pieces available, this timepiece showcases a vibrant red lacquer and unique silver leaf design, inspired by traditional Vietnamese craftsmanship. Each handcrafted dial presents an intricate visual mosaic, blending French and Eastern aesthetics. Priced at €2,200, the watch features a 39mm case, a 68-hour power reserve, and is beautifully complemented by a red suede calfskin strap. Perfectly timed for the Lunar New Year, the Royal Red embodies vitality and passion in its design.

Chow Tai Fook Jewellery Group has reported an impressive 18% surge in sales for Q4 2025, driven predominantly by its strong performance in Mainland China, which contributed 85% of total turnover. The company’s earnings reflect a growing consumer appetite for luxury goods, particularly as sales in Hong Kong and Macau rose by 23%. Notably, the average price of gold jewellery has nearly doubled year-on-year, underscoring both the rising value of materials and a recovery in consumer sentiment towards jewellery purchases. As the Asian luxury market rebounds post-pandemic, Chow Tai Fook’s performance is pivotal for luxury brands monitoring the sector’s trajectory.

In a significant shift within the luxury watch market, secondary prices for Rolex watches are poised to drop below retail levels this year unless pre-owned values surge. Audemars Piguet is also feeling the pressure, reporting a mere 0.7% premium on the secondary market, while Patek Philippe retains a solid 10.7% resale premium. Despite a noted increase in Rolex Certified Pre-Owned sales—up over 60% last year—the overall value retention for these iconic timepieces has dipped, reflecting a consolidation phase across major brands. As the landscape evolves, consumers may find themselves navigating a more fluctuating market for high-end watches.

Hublot’s CEO, Julien Tornare, heralds a new era for the luxury watch brand as it prepares for LVMH Watch Week in Milan. Following a celebratory anniversary year, Tornare emphasizes Hublot’s resurgence and commitment to innovation with the launch of the Big Bang Original Unico. This model, inspired by the brand’s heritage, showcases significant technical advancements and a collaboration with tennis star Novak Djokovic. With new color options like sage green and coal blue, Hublot aims to broaden its appeal by making luxury more accessible while still pushing the boundaries of watchmaking. Tornare’s vision reinforces Hublot as a disruptor in a conservative industry, poised for continued growth.

Greiner Vibrograf, the Swiss specialist in precision watch diagnostic equipment, has announced a strategic partnership with H S Walsh & Sons to bolster technical support for the UK horological industry. This collaboration promises shorter turnaround times and reduced costs for local watchmakers by providing certified servicing directly in the UK, eliminating the need for international shipping. Following intensive training in Switzerland, H S Walsh’s team is now equipped to ensure compliance with Greiner Vibrograf’s high service standards, enhancing support for both independent artisans and major brands.

Australian tennis sensation Alex De Minaur, currently ranked No. 6 in the ATP standings, has formed an exciting partnership with luxury watchmaker Gerald Charles. This collaboration not only highlights their shared commitment to performance and precision but also underscores De Minaur’s passion for horology. As he competes in the Australian Open, the player is showcasing the vibrant Maestro GC Sport Tennis timepiece, a model that aligns with the ethos of elite athletics. De Minaur’s engagement with Gerald Charles aims to fuse his sporting prowess with the artistry of fine watchmaking, promising fans an innovative signature line in the future.

Berry’s Jewellers has officially named The Brain Tumour Charity as its charity partner for 2026, with plans for extensive fundraising activities across its various locations. This initiative aims to bolster research and support services for the over 12,000 people diagnosed with brain tumours in the UK each year. Leaders from both organisations highlighted the desperate need for improved survival rates and awareness, marking this partnership as a significant step towards making a profound impact in the fight against brain cancer.

Patek Philippe is set to reduce US prices by 8% starting February 1, reflecting the recent decrease in import tariffs on Swiss watches. This marks a notable shift after previous hikes due to a 39% tariff increase last year. With significant price discrepancies between the US and global markets, this price adjustment is part of a wider strategy to harmonize costs internationally. As the luxury watchmaker navigates a turbulent market, adjustments in other regions may follow to ensure uniform pricing across the board.

Berry’s Jewellers has announced its partnership with The Brain Tumour Charity for 2026, formalizing its commitment through the Berry’s Charity Scheme. This initiative prioritizes staff involvement in fundraising efforts, encouraging employees to actively participate and contribute. Customers can also engage by donating via in-store collection tins. The decision to support The Brain Tumour Charity comes after a team member’s personal battle with the illness, underscoring the deep connection between the charity and the staff. The company aims to surpass previous fundraising totals, building on a legacy that has already seen over £100,000 raised for various causes.