Story Highlight
– Norqain launched at Harrods on 2 November 2026.
– The brand operates from a pop-up in Fine Watches Hall.
– Expansion reflects ambitions in the UK&I market.
– Permanent store planned as next phase of partnership.
– Norqain emphasizes innovation and independence in branding.
Full Story
Independent Swiss watchmaker Norqain has significantly broadened its retail footprint in the UK and Ireland by opening a pop-up store at Harrods in Knightsbridge on 2 November 2026. This move is a key component of the brand’s strategy to enhance its distribution.
The family-owned brand will first establish itself within a temporary space located on the ground floor of Harrods’ Fine Watches Hall. This launch signifies Norqain’s entry into one of the globe’s premier luxury shopping venues, showcasing its intentions to strengthen its presence in the UK and Ireland.
Looking ahead, Norqain plans to transition to a more permanent retail location as part of its ongoing partnership with Harrods.
Martyn Jenkins, managing director for the UK and Ireland at Norqain, remarked: “Launching with Harrods is a milestone for Norqain in the UK&I. We’re an independent brand with our own point of view, a passion for innovation and a clear ambition to do things differently. Bringing that vision to Harrods is a hugely exciting step for the brand.”
Founded in 2018 and based in Nidau, Switzerland, Norqain prides itself on being a fully independent, family-owned watchmaker. The brand’s commencement at such a prestigious location highlights its aspirations and commitment to carving out a niche within the competitive luxury watch market.
