Story Highlight
– Coach promotes breast cancer awareness with Cass watch.
– Watch features pink lacquer dial and ribbon charm.
– Sales support Breast Cancer Research Foundation donations.
– Design includes 28mm square case and gold-tone bracelet.
– Launch coincides with Wear It Pink fundraising event.
Full Story
Coach is drawing attention to breast cancer awareness with the launch of its Cass watch, designed to coincide with the annual Wear It Pink event on Friday, 23 October 2026.
The timepiece, priced at £225, blends the modern aesthetics of the Cass collection with the significant pink ribbon, a global emblem representing support for breast cancer initiatives. Sales of the watch will contribute to the Breast Cancer Research Foundation (BCRF), as confirmed by the brand.
Featuring a unique 28mm square case, the watch is complemented by a gold-tone link bracelet adorned with the iconic Coach Signature. The pink dial is marked with numerical indicators, while a distinctive enamel ribbon charm positioned at six o’clock serves as a prominent symbol of awareness.
This quartz movement watch is water-resistant up to 30 metres and includes a two-year limited warranty, manufactured by Movado.
The launch of the Cass watch forms part of Wear It Pink, a yearly campaign that encourages individuals to wear pink in support of breast cancer research, generating both awareness and funds for vital support services.
Customers can purchase the watch at a recommended retail price of £225.
