Day: 16 October 2026

Independent watchmaker Biver has made a bold entry into the luxury market with the launch of its first stainless steel timepiece, the Biver AB, priced at CHF 68,000. The move represents a strategic pivot towards accessibility, as production remains limited to just 100-150 units annually. This new model features a unique 120-hour power reserve movement and a striking black onyx dial accented with gold, embodying the meticulous craftsmanship synonymous with the brand. Co-founder Pierre Biver highlighted the watch’s distinctive creation process, ensuring each piece possesses its own character, a testament to the brand’s commitment to individual artistry in horology.

Armin Strom is redefining independent watchmaking with a focus on qualitative growth, prioritizing innovation and craftsmanship over mere expansion. Co-founder emphasizes the brand’s commitment to independence, allowing for authentic creations and personal client connections. As the watch market evolves, transparency and deep mechanical understanding, particularly exemplified by their Resonance model, are seen as essential to attracting a new generation of collectors. Armin Strom aims to evolve steadily while staying true to its identity, ensuring that each piece not only meets high standards but also tells a compelling story.

The landscape of watch collecting is evolving, as a new generation of collectors shifts its focus from traditional prestige to connoisseurship. These younger enthusiasts are increasingly drawn to independent watchmakers, prioritising unique narratives and craftsmanship. The allure of neo-vintage pieces, which merge historical significance with contemporary aesthetics, resonates strongly, while smaller, intricate designs break free from conventional norms. As the emphasis moves towards personal storytelling over market hype, the future of watch collections promises to be diverse, expressive, and reflective of individual taste.