Story Highlight
– TH March and ValuCert collaborate to enhance retailer-customer relationships.
– Initiative combines insurance expertise and digital infrastructure support.
– NAJ endorses partnership for jewellery retailer benefits and success.
– Ownership journey focuses on ongoing customer engagement and support.
– ValuCert enables secure digital access for asset information continuity.
Full Story
TH March, in partnership with ValuCert, has launched a new initiative aimed at enhancing the connection between retailers and their customers. This collaboration merges expert insurance knowledge with contemporary digital solutions, designed to ensure that businesses maintain a relationship with their clientele throughout the entire ownership experience.
Endorsed by the National Association of Jewellers (NAJ), this partnership seeks to provide tangible advantages for jewellery retailers and promote the sustainability of the industry amid current challenges. Retailers are navigating a landscape where consumer demands are shifting, and profit margins are increasingly tight.
In an environment where attracting new customers has become fiercely competitive, the real potential for jewellery and watch retailers lies not only in closing sales but in nurturing enduring relationships with customers through the products they buy, create, and maintain over time. Professional valuations serve as a fundamental element of reliable jewellery and watch ownership, delivering the independent insights necessary for smart buying decisions, accurate insurance policies, and responsible asset management.
This new collaboration aims to enhance that fundamental aspect by integrating expert protection with advanced digital capabilities. For over a century, TH March has focused on safeguarding valuable items with its leading insurance expertise. ValuCert introduces innovative digital systems that provide reliable asset information, supporting customers long after their initial purchase through secure digital records and continuous documentation, enabling retailers to re-engage effectively.
The partnership underscores a growing understanding that jewellery and watch ownership extends beyond the initial transaction. It represents an ongoing journey that opens doors to professional guidance, valuation updates, specialised insurance, repair services, restoration, provenance management, and future acquisitions regarding each valuable item throughout its life.
As consumer expectations evolve, owners increasingly desire secure digital access to essential information, streamlined services, and sustained support. Retailers are concurrently seeking effective strategies to enhance customer relations beyond the initial sale, while insurers are exploring improved methods to provide specialized protection based on reliable information.
TH March and ValuCert contend that these shifting expectations offer a significant opportunity for the sector to enhance customer satisfaction and ensure long-term business viability. Peter Goodman, compliance director at TH March, stated, “For nearly 140 years, TH March has been protecting the jewellery, watches and precious possessions people value most. By combining trusted professional valuations, specialist insurance expertise and secure digital records, we’re helping retailers deliver an even better ownership experience while giving customers greater confidence that their treasured possessions remain appropriately protected throughout their lifetime.”
Christopher Stoner, founder of ValuCert, added, “For decades, our industry has invested enormous effort acquiring customers, only to lose contact with them almost immediately after the sale. Every valuable asset represents years of future customer engagement. Until now, the industry has largely been unable to unlock that opportunity. We believe the retailers who thrive over the next decade will be those who remain connected to the jewellery and watches they bring into people’s lives throughout the lifetime of ownership.”
