Story Highlight
– Laura Ashley launches Moonlight Garden collection with Gecko Jewellery.
– Collection features recycled sterling silver and floral designs.
– Includes pieces inspired by iconic Laura Ashley prints.
– Commitment to sustainability and ethically sourced materials emphasized.
– Over 100 retailers now stocking the collection nationally.
Full Story
Laura Ashley has teamed up with Gecko Jewellery to unveil the Moonlight Garden collection, featuring an array of items crafted from recycled sterling silver. This new line draws on the brand’s heritage, showcasing inspired designs like the Quartz Set, which reflects the iconic Zelia Stripe print.
Among the collection’s highlights are the Mr Jones Mother of Pearl Inlay Necklace and Earrings, which pay homage to the Mr Jones print, and the Darowen Puffy Floral Heart Necklace and Earrings, inspired by the Darowen floral pattern. A special set, the Mummy and Me Nordic Floral Heart necklace, has also been introduced, designed to celebrate the bond between mother and child.
Gecko has prioritised sustainability in this collaboration, focusing on ethically sourced materials and eco-friendly manufacturing processes. This partnership enables Laura Ashley to present its signature floral style in the jewellery sector, combining the rich history of the brand with modern, sustainable practices.
Amber Schormans, marketing manager at Gecko, expressed enthusiasm for the collaboration, stating: “Our design team takes direct inspiration from Laura Ashley’s iconic prints, drawing on their recognisable shapes, textures and colour palettes and incorporating these elements into the jewellery designs. Each piece is rooted in the heritage of the Laura Ashley brand, while being reimagined as timeless sterling silver jewellery.”
The collection has garnered an encouraging response from retailers, now available in over 100 stores. Gecko has also launched a new line aimed at younger audiences, aligning with Laura Ashley’s popular children’s clothing range. Schormans added: “With strong initial interest and the addition of our latest collection, we’re looking forward to building on this momentum and seeing continued growth across the trade as we head into the busy autumn and Christmas trading period.”
