Story Highlight
– Watch Week Aspen 2026 welcomed over 300 attendees.
– Event featured 40 activities across downtown Aspen.
– New watch launches from Glashütte Original and L. Leroy.
– Independent watchmaking highlighted by various presentations.
– Successful third edition positions event as major US watch hub.
Full Story
Watch Week Aspen 2026 has achieved a significant milestone, attracting over 300 attendees and showcasing 19 participating brands, retailers, and industry partners across a vibrant four-day event.
Running from August 13 to 16, this year’s festival featured an impressive line-up of 40 events hosted throughout downtown Aspen. Venues included boutiques, galleries, hotels, and public spaces, all transformed into sites for new watch launches, gatherings for collectors, and informative sessions.
Co-founded by Oliver Smith Jeweler, the event has rapidly positioned itself as a leading watch occasion in the United States, with much of its programming accessible to the public at no cost.
Among the highlights was the unveiling of several new timepieces. Glashütte Original debuted an exclusive model, while L. Leroy showcased a new timepiece during its Watchmaking & Wine event. Additionally, Norqain presented its Independence Skeleton Titanium DLC at Oliver Smith Jeweler.
Throughout the weekend, collectors had the opportunity to examine watches from renowned brands such as A. Lange & Söhne, Hermès, IWC Schaffhausen, OMEGA, and Buccellati.
The event expanded its reach beyond traditional watch retail, with Norqain launching the inaugural Watch Week Aspen 3K Run and Gerald Charles offering tennis and pickleball sessions. Analog and Betteridge introduced VintageFest, providing an interactive space for collectors to exhibit their vintage watches.
There was also a notable focus on independent watchmaking, featuring presentations from brands like Moritz Grossmann, L. Leroy, and Arnold & Son, alongside discussions that highlighted the increasing prominence of these independent labels.
With a record turnout for its third iteration, Watch Week Aspen is solidifying its reputation as a key destination for watch collectors and brands across the United States.
For more information, visit watchweekaspen.com.
