Story Highlight
– Watches and Wonders Geneva returns April 5-11, 2027.
– Public weekend from Friday to Sunday confirmed.
– House of Brands debuts with multiple luxury brands.
– Damiani to make its first appearance at event.
– Basilia Jewellery & Watch Fair follows after Geneva salon.
Full Story
Watches and Wonders Geneva will return in 2027, scheduled from 5 to 11 April, and will take place across both Palexpo and the surrounding city.
The event will commence with professional days on the Monday, followed by a public weekend running from Friday to Sunday. Additionally, the In The City programme is set to enhance its offerings in various locations throughout Geneva during the week.
Notably, the 2027 edition will introduce several prominent new participants. The House of Brands is set to make its debut, featuring renowned labels such as Breitling, Gallet, and Universal Genève collectively for the first time. Furthermore, the Italian luxury jeweller and watchmaker, Damiani, will also be attending, marking its first-ever appearance at Watches and Wonders.
The announcement of these dates has implications for the newly established Basilia Jewellery & Watch Fair, which is also set to take place in Basel in April 2027. This fair, backed by the MCH Group, the owner of Messe Basel, will occur immediately following the Geneva event, providing the watch and jewellery industry with two significant European occasions in quick succession, a first since the Baselworld period.
Expect further information regarding both Watches and Wonders and Basilia to be disclosed in the coming months.
