Story Highlight
– Rolex may introduce new Land-Dweller colors and designs.
– GMT-Master II “Pepsi” rumored to be discontinued, replaced by “Coke.”
– 70th Anniversary Day-Date expected with jade or malachite dial.
– Potential re-release of the Milgauss with enhanced features.
– Interchangeable Daytona bracelets and new titanium models anticipated.
Full Story
The Watches and Wonders exhibition is set to take place on April 14, and speculation regarding Rolex’s forthcoming releases is intensifying. Robertino Altieri, CEO of WatchGuys.com, shares his insights into what might spark conversation among enthusiasts in the upcoming week.
Predictions about Rolex’s future offerings are gaining traction, bolstered by various indicators such as unofficial images surfacing online and certain models disappearing from official dealer inventories. This article examines the key forecasts regarding Rolex’s potential announcements and their implications for watch collectors.
**New Variants of the Rolex Land-Dweller**
In 2025, Rolex introduced the Land-Dweller in a controlled manner, featuring two distinct case sizes and a choice of three materials, each with a single dial colour option—either white honeycomb or ice blue for platinum models. Historically, Rolex has displayed a pattern of expanding its offerings in the second year following a new collection launch. For instance, the Oyster Perpetual saw a significant increase in dial colour variations after its initial release.
Speculations suggest that the Land-Dweller may follow suit, introducing new dial hues, perhaps a two-tone edition, and possibly a more streamlined dial design for select models. While the unique honeycomb texture and large numerals at 6 and 9 were divisive at the time of release, it is expected that Rolex will maintain this design choice, similar to how the tapisserie dial is intrinsic to the Royal Oak.
With the secondary market for the Land-Dweller stabilising since its initial excitement, the arrival of appealing new colour options could potentially reignite demand among collectors.
**The GMT-Master II: Transitioning from Pepsi to Coke**
Among the predictions leading up to Watches and Wonders 2026, the potential discontinuation of the “Pepsi” variant seems most likely, as evidence mounts. Major dealers have noted the disappearance of the GMT-Master II “Pepsi” 126710BLRO from their inventories and confirmed that no additional supplies are anticipated. This trend has driven up prices for pre-owned models, a pattern that mirrors past Rolex discontinuations.
In its place, the much-anticipated “Coke” bezel could make a comeback, featuring the classic red and black colour scheme. Rolex has a patent, filed in 2022, detailing the production of a red-and-black ceramic bezel insert, which suggests that this design might finally see production at the upcoming event.
The Coke GMT-Master holds a cherished spot in Rolex’s vintage collection, and its modern revival has been anticipated by numerous watch publications for several years.
**Celebrating 70 Years of the Rolex Day-Date**
The Rolex Day-Date, often referred to as “The President,” will mark its 70th anniversary in 2026. First unveiled in 1956 as the inaugural wristwatch to display both the day and date in full, it remains a central piece in Rolex’s lineup. Such a significant milestone is expected to draw attention and speculation regarding a celebration.
A prominent prediction is the introduction of a precious stone dial, likely featuring jade or malachite, alongside a yellow gold President bracelet. Historically, Rolex has employed the colour green for notable anniversaries, making this a fitting tribute for the Day-Date’s 70th. Leaked visuals purportedly show a model with a jade dial, aligning with this tradition.
**Potential Return of the Rolex Milgauss**
The Rolex Milgauss was retired in 2023, leading many to believe it was gone for good. Originally crafted for professionals working in high magnetic fields, it saw a previous hiatus of nearly two decades before its 2007 return. The conditions for its resurgence may now be more favourable due to advancements in Rolex’s technology.
The recent introduction of the Calibre 7135 movement, equipped with the Dynapulse escapement, allows for an inherently antimagnetic design without the previous necessity of a protective Faraday cage. This could lead to a thinner and lighter new version of the Milgauss that still upholds remarkable magnetic resistance.
Additionally, a recent patent application indicates Rolex is exploring methods for coloured sapphire crystal production, hinting at investment in unique visual features for the Milgauss, such as the classic green sapphire that distinguished early models.
**Interchangeable Bracelets for the Rolex Daytona**
There are ongoing discussions about a new system that would allow interchangeable bracelets on the Daytona models. This speculation is less rooted in leaks and more about observed patterns within Rolex’s offerings. Following Tudor’s innovations, such as introducing the Black Bay Chrono on a Jubilee bracelet, Rolex may be inclined to introduce similar flexibility.
Historically, Rolex has sold each watch model with a fixed bracelet, but evolving trends towards versatile systems suggest potential future adaptations. A Daytona that permits switching between an Oyster bracelet and options such as Jubilee would enhance its appeal significantly within the watch community.
**Exploring Titanium in New Rolex Models**
Rolex has been slow to adopt titanium but is now catching up quickly. Following the successful integration of its proprietary RLX Titanium in models like the Yacht-Master 42, there is speculation that other lines, including potentially a titanium Daytona, may be on the horizon. Such a model, particularly in the classic panda colour scheme, could redefine the sport chronograph category.
Other models, including a titanium Submariner, could also emerge, signalling a robust commitment by Rolex to expand its use of this innovative material. Such moves would significantly impact the competitive landscape of sport watches.
**Anticipations for Watches and Wonders Geneva**
As the Watches and Wonders exhibition approaches, the pre-owned Rolex market is seeing a surge in activity. Discontinued models are experiencing increased value, and collectors are eager to reposition their collections prior to any new announcements. Time will reveal the decisions that Rolex will implement next.
At WatchGuys, we are fully stocked with a variety of Rolex models, with no waitlists. Whether preparing for new releases or seeking to trade for future acquisitions, collectors can find the support they need.
