Story Highlight
– Vacheron Constantin opens new boutique at Short Hills Mall.
– Operated by London Jewelers, featuring exclusive designs.
– Boutique showcases complete Vacheron Constantin timepiece collection.
– Unique personalization options with dedicated strap customization bar.
– Private VIP lounge enhances client experience and exploration.
Full Story
Vacheron Constantin has launched a new boutique at The Mall at Short Hills, emphasising its longstanding relationship with the United States.
The boutique, managed by London Jewelers, not only features Vacheron Constantin’s exquisite collection but also showcases pieces from the retailer’s own London Collection. In addition, customers can browse a notable selection of prestigious brands, including Rolex, Patek Philippe, and Tudor, as well as fine jewellery within one of New Jersey’s wealthiest areas.
Established in 1755 and revered as the oldest continually operating watchmaker globally, Vacheron Constantin continues its historic association with the US, which began in 1832, through this exciting new opening.
The boutique offers the complete range of Vacheron Constantin timepieces, from elegant straightforward designs to intricate complications, including exclusive items available only at this location.
“We are thrilled to announce the opening of our new Vacheron Constantin boutique at The Mall at Short Hills, a premier luxury shopping destination in New Jersey,” commented Alexander Schmiedt, President of Vacheron Constantin Americas. He added, “Recognising the region’s discerning watch connoisseurs, we are excited to fully share the heritage, craftsmanship and technical excellence for which Vacheron Constantin is renowned. We warmly invite all enthusiasts to discover what makes Vacheron Constantin so unique.”
Inside the boutique, patrons can experience an engaging “Watchmaking Wall,” which illustrates the meticulous crafting of each calibre and underscores the brand’s historic dedication to the Hallmark of Geneva.
Customers can also take advantage of a dedicated strap customisation bar, offering a variety of colours, materials, and stitching options to personalise their timepieces.
A private VIP lounge creates a serene environment for guests to explore collections such as Patrimony, Traditionnelle, Overseas, Fiftysix, Égérie, Métiers d’Art, and Historiques at their leisure.
Situated on the lower level near Neiman Marcus, the new boutique serves as a sophisticated hub for haute horlogerie in New Jersey, commemorating nearly 190 years of Vacheron Constantin’s enduring bond with American collectors.
