Story Highlight
– Rocky Mountain Watches is Official Timekeeper for Natural Selection Tour.
– Partnership supports timing, storytelling, and special-edition watches.
– Branding integrated across events and media broadcasts.
– Collaboration emphasizes outdoor durability and authenticity.
– Co-designed timepieces planned for 2026 tour events.
Full Story
Rocky Mountain Watches has embarked on a long-term partnership with the Natural Selection Tour, earning the title of Official Timekeeper for the prominent freeride competition series known worldwide.
This collaboration will see Rocky Mountain Watches provide athlete timing, engage in digital storytelling, and contribute to the creation of unique timepieces tailored for the Natural Selection Tour community.
The brand’s presence will extend across various platforms, prominently displaying its branding during events, in media broadcasts, through athlete-generated content, and within on-site experiences at competition locations.
Founded by professional snowboarder Travis Rice, the Natural Selection Tour is celebrated for featuring top-tier athletes who compete across disciplines including snowboarding, skiing, mountain biking, and surfing, all on natural terrains.
According to Rocky Mountain Watches, this alliance underscores the company’s “Meant to be Worn” ethos, which focuses on crafting watches intended for genuine outdoor activities rather than just for formal occasions.
Carter Westfall, CEO of the Natural Selection Tour, noted that Rocky Mountain Watches’ dedication to craftsmanship, resilience, and outdoor authenticity is in perfect harmony with the adventurous spirit of the tour.
John O’Brien, the founder of Rocky Mountain Watches, described the partnership as a significant development for the brand, reaffirming its dedication to supporting athletes and communities that prioritize exploration.
Starting in 2026, Rocky Mountain Watches will be prominently featured across tour activities, promotional initiatives, and in associations with athletes, with plans for future collaborations on bespoke timepieces that encapsulate the adventure-centric philosophy shared by both entities.
