Story Highlight
– TAG Heuer collaborates with New Balance for sneakers.
– Connected Calibre E5 is TAG’s most advanced smartwatch.
– Features dual-band GPS and enhanced wellness tracking.
– Sports shoes offer speed with carbon fibre and support.
– Smartwatch includes exclusive New Balance training programs.
Full Story
TAG Heuer has partnered with New Balance to launch an innovative collaboration featuring the new Connected Calibre E5 smartwatch alongside a specially designed pair of sneakers and an exclusive training app.
The Connected Calibre E5 is TAG Heuer’s latest smartwatch, touted as its most sophisticated model to date. It boasts the proprietary TAG Heuer OS, which enhances performance with a more responsive and user-friendly interface.
Key features of the watch include dual-band GPS, advanced wellness monitoring, and smooth compatibility with iOS devices. These functionalities, which encompass heart rate tracking, live activity monitoring, and recovery insights, are aimed at aiding athletes in managing their training effectively.
The design of the smartwatch utilizes durable black DLC-coated titanium within a 40mm casing, ensuring both strength and a lightweight feel. Its sandblasted surface and striking violet accents provide a distinctive look suitable for both seasoned racers and newcomers starting a running journey.
Moreover, the watch incorporates the new Cushion Comfort System, which combines flexible rubber and technical textiles typically found in New Balance footwear, promoting comfort and durability throughout workouts.
In the footwear segment, the FuelCell SC Elite v5 sneakers are engineered to offer support and speed, featuring a carbon fibre plate and an ultra-responsive midsole. With an 8mm heel-to-toe drop, they ensure a springy feel, while the lightweight mesh upper enhances breathability and traction. A cohesive deep violet colour scheme connects both the sneakers and the smartwatch, ensuring style does not take a back seat.
Preloaded with exclusive New Balance training regimes—ranging from introductory 10K plans to complex marathon preparation—the smartwatch allows workouts to sync effortlessly. This feature provides athletes with guided sessions, visual pace tracking, and detailed post-run analytics, keeping them motivated without the need for a mobile phone.
Sydney McLaughlin-Levrone, Olympic champion and brand ambassador, represents this campaign, highlighting that the collaboration is “built for athletes who want to stay accountable and push for better every day.”
The Connected Calibre E5 watch is available at a retail price of 1,950 CHF, while the FuelCell SC Elite v5 trainers are priced at £270.