Story Highlight
– David Fletcher appointed head of bridal division.
– Over 30 years in the jewellery trade.
– Focus on expanding wedding ring sales.
– The Betts Group founded in 1760.
– Commitment to traceable SMO Gold wedding rings.
Full Story
The Betts Group has announced the appointment of David Fletcher as the new head of business development for its bridal division. In this role, Fletcher will concentrate on enhancing the company’s wedding ring sales.
With over three decades of experience in the jewellery industry, Fletcher has previously occupied senior positions at prominent organisations including the Royal Mint, Cooksongold, and Engelhard.
Founded in 1760 in Birmingham’s Jewellery Quarter, The Betts Group is recognised as one of the country’s longest-established family-owned businesses in precious metals. Its expertise lies in refining, supplying bullion, and offering a range of jewellery services including wedding rings.
Charles Betts, managing director of The Betts Group, expressed his enthusiasm regarding Fletcher’s addition to the team. He stated: “I am delighted to welcome David to the team. His notable career in product management and business development is an unrivalled source of knowledge and experience that we can no doubt benefit from. This appointment will take our bridal business to the next level, making The Betts Group a go-to supplier for wedding rings crafted in fully traceable SMO Gold.”
This strategic move is aimed at further solidifying the company’s position in the bridal market, particularly in the growing sector of ethically sourced wedding jewellery.