Year: 2026

In a tumultuous year for the luxury watch market, pre-owned Rolex prices peaked at £17,000 before settling at £16,310, reflecting an annual increase of 8.7%. Meanwhile, Patek Philippe watches experienced a decline, falling from £73,700 to £70,300. In contrast, both Audemars Piguet and Richard Mille saw modest gains, with prices rising to £46,000 and £291,000, respectively. Overall, the market closed 2025 with a 2% decrease, indicating a cooling trend in high-value timepieces.

As 2026 approaches, the focus shifts to family time and the spirit of forgiveness, prompting a need for thoughtful gifting. Watch expert Robertino Altieri recommends a selection of exquisite timepieces under $5,000. Notable mentions include the elegant Omega Constellation for women, priced around $1,400, and timeless Cartier models such as the Tank and Ballon Bleu, perfect for couples seeking matching gifts. Vintage enthusiasts will find appealing options with Rolex and Tudor watches, each combining style and value, making them ideal choices for meaningful presents that celebrate cherished moments.

Rolex has raised its prices by an average of 5% in the UK, effective January 1, reflecting broader global trends such as surging gold prices and fluctuating currency values. In contrast, US customers face an even steeper hike of 7%. Tudor and Audemars Piguet also see significant increases, with Tudor prices rising 5.6% in both the UK and US. Notably, Audemars Piguet’s US prices soared by 7.5%, while the UK experienced a modest 2.5% adjustment, highlighting varying strategies amid a competitive luxury watch market.