Story Highlight
– 50th edition features Rolex Daytona worth £17,500.
– Weekly draw launched in November 2025 for collectors.
– Over £400,000 in watches awarded since inception.
– Entries cost £16 or £20, more accessible for participants.
– Stevens emphasizes strict sourcing standards for quality watches.
Full Story
Alex Stevens Vintage is marking a significant milestone with the 50th edition of The Vintage Watch Draw, featuring a Rolex Daytona valued at approximately £17,500. This draw showcases a key moment for the weekly competition, which is focused on collector-grade vintage and neo-vintage timepieces.
Since its inception in November 2025, The Vintage Watch Draw has provided enthusiasts with the opportunity to win coveted watches through limited-entry events, concluding with a live draw every Tuesday evening that guarantees a winner. The 50th edition, open from November 10 to 17, has seen over £400,000 worth of watches awarded since the draw began.
At the helm of this initiative is Alex Stevens, a 29-year-old who has dedicated his adult life to the vintage watch industry. He started his journey at the age of 14 and joined Watches of Knightsbridge at 17, where he spent five years in the auction sector before establishing his own platform.
Stevens aims to democratise access to collector-grade watches, with entry costs starting at £16 or £20—significantly lower than the thousands these watches typically fetch. “The draw format has proven to be a democratic way of bringing interesting watches to market,” he says. “We’re giving people the chance to own, say, a £10,000 watch, that they might not ordinarily be able to afford.”
Each watch in the draw adheres to strict sourcing standards, reflecting Stevens’ expertise in vintage timepieces. He personally selects each item based on its condition, originality, and appeal. “I’m very fussy when it comes to the condition of the watches I buy and sell as a dealer, and so I treat the draw exactly the same—I only select watches that I’d be happy selling myself,” he asserts.
Stevens credits his extensive experience in the vintage market as essential to the draw’s success, particularly in light of the growing challenge of finding exceptional pieces. “The Vintage Watch Draw is effectively another arm to my existing business,” he explains. “I’m still buying and offering great watches; it’s just that the delivery method is different.”
The Rolex Daytona, awarded in this special draw, is renowned for its widespread appeal among collectors. “Offering the Rolex Daytona for Draw #50 is a big moment for us,” he states. “It’s our highest-value prize to date at around £17,500, and for many, it would also be considered the pinnacle of Rolex ownership, a ‘grail’ if you like.”
In the modern watch market, prize draws have gained popularity; however, Stevens points out that vintage and neo-vintage watches present unique challenges and opportunities. “Unlike modern watches, you can’t simply go and buy another identical, unworn, stickered Rolex—excellent vintage pieces are getting harder and harder to source,” he explains.
The 50th edition of The Vintage Watch Draw runs from November 10 to 17, with the Rolex Daytona standing as its most significant prize yet. Visit thevintagewatchdraw.com for more details.
