Story Highlight
– Rochelle Humes appointed brand ambassador for Abbott Lyon.
– Leading the Christmas gifting campaign and new collection.
– “The Story of Us” offers highly customisable jewellery options.
– Pricing: lockets £119, bangles £99, signet rings £59.
– Humes emphasizes personal gifting and thoughtful design.
Full Story
Personalised jewellery brand Abbott Lyon has announced the appointment of Rochelle Humes, a well-known presenter and entrepreneur, as its brand ambassador and the inaugural chief of gifting. Humes will spearhead the brand’s Christmas gifting campaign for the upcoming holiday season.
As part of her new role, Humes will promote “The Story of Us” collection, which offers a range of customisable jewellery that features options such as birthstones, photographs, and personal engravings. This collection allows customers to create unique pieces that resonate with cherished memories and significant individuals in their lives.
Abbott Lyon claims this collection is the most adaptable they have ever released. Prices for the pieces in the range include heart and oval locket necklaces at £119, bangles at £99, signet rings at £59, and coin necklaces at £79.
In her capacity as the face of the collection, Humes will present her favourite items and provide gifting suggestions throughout the festive period. Jezz Skelton, the founder of Abbott Lyon, remarked, “Rochelle understands the power of a thoughtful gift and having her join us as our first-ever chief of gifting is a natural fit. We are delighted to be working with her.”
Rochelle Humes expressed her enthusiasm for the role, stating, “I’m obsessed with finding the perfect gift for my family and friends, and I honestly start thinking about Christmas presents in July! My rule is always to start with something beautiful, then make it personal. For an extra special gift, I always choose something that tells their story, celebrates a precious memory, or simply says, ‘I know you.’ That’s why I’m so excited to be working with Abbott Lyon as their brand ambassador and first-ever chief of gifting. The Story of Us is their most customisable collection yet, created to tell every part of your story. Every stone and detail has a reason behind it, which makes each piece feel so personal. I can’t wait to share the pieces I’m choosing for my own family under the tree this Christmas – and never underestimate beautiful packaging!”
