Day: 14 October 2026

Breitling is set to make a bold move into the hospitality sector with the opening of its private members’ club, the Breitling Social Club, in Brooklyn’s Williamsburg neighborhood, scheduled for late 2027. In partnership with VCR Group and entrepreneur Gary Vaynerchuk, the club will offer a luxurious environment featuring multiple dining options, bars, and entertainment spaces. Membership will be linked to the purchase of limited-edition watches, enhancing the brand’s strategy to merge luxury lifestyle with high-end timepieces. Additionally, plans are underway for luxury residences in Miami, marking a significant expansion for the iconic Swiss watchmaker.

Aston Martin has announced that deliveries of its highly anticipated Valhalla supercar will begin in early 2025. With a staggering output of over 1,000 bhp and the ability to accelerate from 0-62 mph in just 2.5 seconds, the Valhalla is one of the brand’s most significant launches, priced at £850,000. In an exclusive collaboration with Breitling, Valhalla owners will have access to bespoke luxury watches, further enhancing the ownership experience. Both the Super Chronomat B19 and Automatic 38 offer remarkable customization options, aligning with Aston Martin’s commitment to bespoke excellence.

The watch industry faces an alarming security landscape, with losses from theft reaching £1.6 billion, according to The Watch Register. While recovery efforts have seen a positive spike of 26% in 2025, targeted policing in London has significantly cut theft rates. In stark contrast, the US reports a rise in violent incidents amid a decline in overall jewelry crimes, underlining the urgent need for comprehensive security measures. Retailers are urged to adopt an all-encompassing strategy, emphasizing vigilance and staff training to safeguard against evolving threats.

TAG Heuer has established itself as a key player at the Formula 1 Grand Prix in Madrid, showcasing its brand through a strategic partnership. LVMH reported a modest annual growth of 1% in the third quarter, with total revenues reaching €18.5 billion, of which €2.3 billion came from the watches and jewellery segment, highlighting the significance of luxury timepieces amid a mixed performance across other sectors. Notably, Hublot’s collaboration with artist Jeff Koons adds an artistic flair to its offerings, even as the fashion division experienced a decline.