Story Highlight
– Norqain partners with Watches of Switzerland Group for UK expansion.
– New launches at Goldsmiths Trafford Centre and Lakeside stores.
– Discussions for further expansion already underway.
– Event attended by key industry figures and clients.
– Norqain offers innovative Swiss mechanical sport watches online.
Full Story
Norqain has announced a strategic partnership with the Watches of Switzerland Group (WOSG) to enhance its distribution across the UK and Ireland. The Swiss watch brand will now be available at Goldsmiths outlets located in Trafford Centre and Lakeside, as well as online through the Watches of Switzerland, Goldsmiths, and Mappin & Webb websites.
The introduction of Norqain in these two Goldsmiths stores marks the first time WOSG has featured the independent Swiss brand in its physical locations, with plans for further expansion already being discussed. This collaboration is a vital element of Norqain’s approach to bolster its presence in the UK and Ireland while adhering to a selective distribution strategy.
The launch event at Goldsmiths Trafford Centre was attended by prominent figures including Craig Bolton, UK president of WOSG; Toby Kuffer, vice president of Norqain; and Gary Neville, Norqain’s business partner for the UK and Ireland. The gathering included a blend of clients, industry professionals, and retail team members.
This partnership allows WOSG to diversify its portfolio with an independent Swiss brand, tapping into the rising consumer interest in smaller, founder-led watch manufacturers. Craig Bolton remarked, “Independent watch brands are hugely important to the health and future of our industry. They bring fresh thinking, challenge convention and are often where we see some of the most interesting innovation taking place.” He expressed enthusiasm for welcoming Norqain, noting its unique perspective within Swiss watchmaking and its strong focus on mechanical sports timepieces.
Norqain, established in 2018, continues to operate as a family-owned entity, headquartered in Nidau, Switzerland. The company has aimed to penetrate the UK and Ireland market through a selective group of specialist retailers, bolstered by events and initiatives designed to raise brand awareness.
Martyn Jenkins, managing director for Norqain in the UK and Ireland, expressed excitement about the new venture, stating, “We’re delighted to be partnering with the Watches of Switzerland Group and strengthening our distribution and positioning in the UK&I. We had a fantastic launch event with some exclusive pieces on display and some great conversation between Gary Neville, Toby Kuffer and Craig Bolton. Exciting times ahead!”
This partnership with WOSG not only enhances Norqain’s distribution footprint in the UK and Ireland but also complements its existing network of specialist independent retailers. The brand prides itself on being a Swiss Mechanical Sport Watch Specialist, focusing on collections that emphasise Swiss craftsmanship, contemporary aesthetics, and innovative technology.
Norqain’s timepieces are now accessible online to UK consumers through the Watches of Switzerland, Goldsmiths, and Mappin & Webb platforms, with a physical presence established at Goldsmiths Trafford Centre and Goldsmiths Lakeside.
