Story Highlight
– Boodles doubled its Patek Philippe showroom size in Manchester.
– New showroom spans 102 square metres plus 35-square-metre bar.
– Features exclusive Patek Philippe bar and newly designed furniture.
– Includes a variety of straps in different materials and colours.
– Partnership between Boodles and Patek Philippe spans three generations.
Full Story
Boodles has significantly increased the size of its Patek Philippe showroom at its Manchester location, aiming to enhance the luxury experience for its watch clientele.
The previous Patek Philippe section of the showroom, which was 36 square metres, has been expanded to encompass 102 square metres on the main floor, complemented by a 35-square-metre bar area located below. This transformation aims to offer a broader selection of Patek Philippe watches alongside Boodles jewellery, creating a luxurious environment for customers. The new space also hosts one of the three exclusive Patek Philippe bars in the UK and features bespoke furniture designed by the Swiss watchmaker.
In a move to further enhance customer choice, the updated showroom includes a Patek Philippe strap bar, enabling patrons to explore a variety of straps crafted from multiple materials and in diverse colours. The long-standing relationship between the family-owned Boodles and Patek Philippe has flourished over three generations.
James Amos, managing director of Boodles, commented on the expansion, stating, “Patek Philippe has been part of the Boodles story in Manchester for more than three decades, so seeing this space expand feels both significant and very natural. Our clients have a huge appreciation for watchmaking, and over the years we’ve seen that enthusiasm grow from generation to generation with Patek Philippe. It is a proud moment for both brands, and another exciting chapter in a partnership that has gone from strength to strength.”
Adrian Lurshay, managing director of Patek Philippe, expressed his excitement about the redesigned space, remarking, “Clients and watch enthusiasts will be able to discover this very special environment and enjoy a wonderful Patek Philippe experience within Boodles. The showroom features newly designed Patek Philippe furniture, including an exclusive strap bar where clients can try a variety of Patek Philippe straps made with different materials and colours.”
