Story Highlight
– Alex and Ani collaborates with The Hunger Games franchise.
– Jewelry features motifs like Mockingjay and fire.
– Collection includes exclusive pendants and bracelets.
– Launched ahead of The Hunger Games: Sunrise film.
– Designs symbolize strength, resilience, and empowerment themes.
Full Story
Jewellery brand Alex and Ani has unveiled its inaugural collaboration with Lionsgate’s iconic The Hunger Games franchise. The new collection draws inspiration from key symbols within the series, such as the Mockingjay, flames, arrows, and Haymitch’s flintstriker.
This partnership, organised by IMG Licensing, features a selection of pendants and bracelets that integrate themes representative of the franchise with the distinctive aesthetics of Alex and Ani. The collection emphasizes concepts of strength and resilience, aligning with the narrative of the films.
Available exclusively on the brand’s website, the collection precedes the anticipated release of the sixth film in the series, titled The Hunger Games: Sunrise on the Reaping, set for 20 November.
Prita Kumar, the chief executive of Alex and Ani, remarked, “The Hunger Games has inspired millions through its theme of bravery, resilience and standing up for what matters. As lifelong fans continue to revisit the series and a new generation discovers Panem, we wanted to create a collection that celebrates those enduring messages through symbols that instantly resonate. Every piece was designed to feel empowering, wearable reminders of the courage and hope that continue to define the series.”
